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May 9, 2018

Eight steps to Successful Game Development

The market for mobile gaming is huge and it offers a great opportunity for earning lucrative revenue. Games like, Candy Crush, Flappy Bird, Angry Birds and Clash of Clans are examples of games that are played by millions on their mobile devices. Their success has inspired a million others to take an initiative towards game development and mobile game development.

As per reports, mobile users download, install and play games within the very first few days of purchasing a mobile device. Needless to say, this market has immense potential and to become a part of this market, you need to study your target audience and come up with a truly engaging gameplay.

If you want to develop a game, but lack the inspiration, keep reading to know the steps that you must ideally take for the development of a money-making game. Try and follow the given steps as closely as possible so that you can stand apart in the mobile gaming industry.

  1. Ideate, Ideate and Ideate Some More

Ideally speaking, a great idea is really all that you need to make your mark in the mobile gaming industry. This is the most complicated and important step to creating a successful game. Unfortunately, there are no surefire ways to generate ideas and they key is to find something that is seriously engaging and unique. Your aim should be to create something that appeals to the mass audience and worthy of keeping them busy.

A very common idea that most game developers follow is to improve upon an existing idea rather than thinking of something completely new. For instance, Diamonds and Candy Crush are fantastic examples of improvisation.

  1. Tell Your Target Audience a Story

In the gaming world, stories can go a really long way. It can make or break the gaming experience for the players. Usually, people who love playing games, play the game because they feel that there is a purpose and they need to finish the game in order to achieve that purpose. It does not matter how simple your story is, but there must be a story.

If you need help creating a story, you can start by answering the following questions:

  • Is there a hero and a villain in the story?
  • Do they have any weaknesses and strengths?
  • What is the reason that they’re fighting with each other?
  • Will the hero achieve victory?

You can build on the storyline as you go answering the questions and you will be able to have a brilliant story for starting game development and mobile game development.

  1. Keep it Simple, but Engaging

If you want to retain game users, you need to create a game, which is addictive. In order to keep game users hooked to your game, you must keep the initial levels fun and easy. As the users progress, gradually increase the difficulty level so that the players do not lose any interest. You can also pique the interest of the game players by introducing short quests or contests in between the levels and also offer them freebies, change the design according to occasions and holidays, and so on.

  1. Choose the Right Platform

The right platform can go a long way in making or breaking your mobile game. It can be confusing to choose because there are so many options – iOS, Android, Windows and Blackberry. Since Windows and Blackberry are generally ignored by game developers, your choice basically boils down to iOS and Android. However, a better option would be to simply avoid the dilemma and opt for a hybrid model, but additional costs will be involved in that. So, the deciding factor is your target audience and of course, your budget.

  1. Come Up with an Innovative Design

Developing a design for a game is not quite the same as creating one for a mobile application. As a matter of fact, game designs are a lot more complicated. Games design takes a lot of factors into consideration, such as characters, the story that directs the game and its final appearance. The way your game looks can make a huge difference to the overall gaming experience. When it comes to designing, there are endless possibilities and you can choose from comic style to flat design to 3D layout and more.

  1. Develop a Money-making Strategy

There are literally millions of games available for mobile users and not all of them are profitable. If you want to make money, you ought to come up with a foolproof monetization strategy even before the development process has started. Some of the ways by which you can monetize your game are ads within the gaming application, in-app purchases and premium versions. These methods are proven to help game developers earn a huge return on their investment.

  1. Determine the Technology

Now that you have the idea for the game, the next plausible step involves game development and mobile game development. There are broadly 3 main types of development processes – HTML5, Native and Hybrid. You need to make your choice carefully because each of them has their own pros and cons. For example, native development is ideal if you are looking for the best performance, HTML5 is perfect if you are looking to build mini-games and hybrid is good if you are willing to spend and want to create a game for the mass audience.

  1. Engage Professional Developers

Even though all of the steps together amount to the development of a successful mobile game, choosing expert developers is the most crucial step. If you don’t get a developer to help bring your ideas together, it’s no use. Since mobile app development is complex, you need the support of a certified and experienced developer who will back your initiatives and turn your dreams into reality.

So, now that you know how you can design and develop a successful mobile game, it is time to get started. Make sure that you do your due diligence and carry out your own research, as well.

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