Introduction

Creating a single Roblox activation is a powerful brand move—but sustaining momentum over time is where lasting impact lies. The most successful brands on Roblox don’t just launch once; they evolve, adapt, and integrate into the platform’s culture.

This final blog in our series outlines how to plan, manage, and grow a long-term Roblox strategy that keeps your brand relevant and connected in the metaverse.

Details

Roblox is a living ecosystem, constantly shaped by user behavior, cultural trends, and platform updates. A long-term strategy must account for ongoing content development, community engagement, and data-driven iteration.

Key components of a sustainable Roblox strategy:

1. Persistent Experience Development
   Build a branded world that’s always alive. Unlike event-based campaigns, persistent experiences allow for continuous engagement, content updates, and feature evolution.
2. Live Ops and Seasonal Updates
   Create a content calendar. Launch new quests, avatar items, themes, or challenges monthly or seasonally to re-engage your audience and stay culturally relevant.
3. Community Management
   Establish a brand-aligned Discord server, integrate in-game feedback tools, and reward loyal players. Recognize creators and fans to build a thriving ecosystem.
4. Cross-Channel Integration
   Promote your Roblox content across social media, retail touchpoints, and email campaigns. Tie real-world activations into your digital presence for a unified brand experience.
5. Analytics and Iteration
   Use tools like CreatorExchange.io to monitor player behavior. Refine your experience using heatmaps, drop-off rates, item usage, and event success metrics.
6. Brand Partnerships and IP Expansion
   Collaborate with other brands, creators, or influencers on Roblox. Shared experiences or co-hosted festivals drive cross-community engagement.
7. Merchandise and Real-World Tie-Ins
   Leverage Roblox as a testing ground for new products or early previews. Offer code redemptions via physical packaging or release digital twins of real-world merchandise.
8. UGC Programs
   Empower the community to design content featuring your brand. Support and highlight top creators to organically expand your brand’s digital footprint.

Case Studies or Success Stories

1. Nike’s NIKELAND
   One of Roblox’s most advanced persistent worlds, NIKELAND offers regular sports-themed updates, avatar drops, and contests. It blends marketing and product engagement seamlessly.
2. Gucci Town
   Gucci’s virtual space mirrors a digital art gallery, with rotating exhibitions and luxury storytelling. It redefines fashion in the metaverse.
3. Tommy Play
   From music integration to co-creator content, Tommy Hilfiger’s world thrives as an evolving streetwear and youth-culture hub.
4. Walmart Universe of Play
   With seasonal updates, toy tie-ins, and redeemable codes, Walmart keeps its Roblox experience fresh, fun, and family-oriented year-round.

Key Takeaways

• A long-term Roblox presence requires planning, consistency, and flexibility.
• Live ops, data, and community are key to ongoing relevance.
• Persistent branded worlds increase ROI compared to single-use event spaces.
• Integrated marketing across digital and physical channels builds brand unity.

Conclusion

The metaverse isn’t a one-off trend—it’s a new marketing frontier. Brands that treat Roblox as a living, evolving channel will stand out. By investing in a thoughtful long-term strategy, you can deepen audience connections, gather valuable insights, and drive real-world results.

Call to Action

If your brand is serious about engaging Gen Z and Alpha, start building for the long run. Define your content roadmap, partner with an experienced Roblox development studio, and make Roblox a cornerstone of your omnichannel marketing mix.

FAQ

Q1: What’s the ideal update frequency for a branded Roblox world?
At least monthly. Seasonal or thematic content tied to real-world campaigns performs best.

Q2: How do we scale without overextending resources?
Outsource live ops to a Roblox development partner and use analytics to prioritize high-impact updates.

Q3: Can we monetize long-term experiences?
Yes—through digital item sales, code redemptions, in-world commerce, and real-world product promotions.

Q4: How do we maintain cultural relevance?
Partner with creators and community managers who stay in tune with Roblox trends and audience expectations.

Q5: Is Roblox a good long-term brand investment?
For youth-oriented, forward-thinking brands—absolutely. Roblox offers unmatched engagement potential and future-proof digital presence.

 
The ability to enter different realities may well become the 21st century’s defining characteristic, and this technology will transform every industry.

1. Travel: Tourism Australia

Tourism Australia provides 18 different 360-degree film sequences, showcasing various destinations. The most popular of these include some interaction with wildlife, such as swimming with sea lions or snorkeling in the Great Barrier Reef. Users can view the film clips with a Google Cardboard or any other mobile headset. The tourism board’s chief marketing officer, Lisa Ronson, comments, “We have a very competitive landscape in destination marketing, with national tourist offices spending a lot of money. We need to be able to tell the story of Australia in new and engaging ways.”

After launching their campaign, Tourism Australia partnered with Google Think Board and TNS to study its effectiveness. The results provide solid evidence for VR’s value: The videos have been viewed over 10 million times, and they have helped drive a 9 percent increase in visits to the country. After introducing this campaign, the Australia tourism industry experienced a record-breaking year.

To draw travelers with more resources, tourism boards and hospitality brands are offering a sensory taste through VR. Tourism Australia comments, “Virtual reality is one of the most exciting innovations in tourism marketing, enabling consumers to live and experience a destination directly from their living rooms.”

Future Directions for VR in Travel
Video tourism previews such as these are only the beginning. Virtual reality offers many fresh possibilities for the travel industry. A virtual tour guide could provide consumers with a deeper dive into the real-life location they are contemplating. This tour could have an added story element, allowing users to “choose their own adventure.” Some light gamification could also enhance the travel shopping experience. A travel game could give people simple tasks within their virtual preview. Offering them rewards for these tasks would encourage them to make the leap and actually go on vacation.

2. Automobiles: Toyota

Toyota’s virtual reality strategy contributed to a 5 percent lead conversion rate, and that’s not surprising: Shoppers who can personally experience a car and virtually activate all of its features will develop a highly engaged relationship to the vehicle.

In their real-life marketing, Toyota whetted the appetites of customers for its model C-HR before it was released. By offering a virtual experience powered by Zero Light, Toyota captured users’ interests and then stayed connected with those users through an at-home mobile VR experience.

Toyota Takes the Lead in VR
Toyota has been stepping forward aggressively into the world of VR automobile marketing. As an exhibitor at the TechCrunch Disrupt Conference in 2016, Toyota previewed their immersive VR sales experience. Their demo offered the high-quality immersive technology of the HTC Vive, as well as spatial audio and a steering wheel with haptic sensors. The compelling demonstration uses an actual seat from the Prius Prime. Sitting in this seat contributed to a powerful sense of immersion.

VR Actively Engages Auto Shoppers
Enjoying a virtual test drive as part of a game can help people move beyond passive viewing and begin to actively engage with the car. Toyota’s VR experience puts people in the middle of a story. Customers play the role of a getaway driver for a mysterious rider carrying a briefcase. They virtually careen through traffic and escape other vehicles until they reach the culmination of the story and find out what was inside that briefcase.

A CBS news video in January 2018 highlighted some of the uses of VR in future auto sales. The report emphasizes the fact that virtual reality allows buyers to avoid human sales representatives. Instead, buyers can privately (and safely) explore the car’s features and behavior through a virtual test drive.

3. Commercial Real Estate: Macerich

The ability to visualize what an office or apartment building will look like before it’s built is only one advantage of VR Another key benefit is the ability to offer virtual tours to multiple people at once, so an entire investment team can simultaneously tour a property. Decision-makers in a different city can get a full view without having to personally travel to the site.

Residential home buyers have been able to access 3D walkthroughs for a few years. Commercial real estate is breaking new ground with virtual reality design, offering 3D views of future properties. As commercial leasing platform VTS explains, “On the commercial side, one of the most prominent applications of VR is marketing for space that is under construction– or even still on the drawing board. Virtual tours can help potential tenants visualize a space that doesn’t yet exist, and effectively speed lease-up for developers and owners.

Removing Time and Distance Barriers
When Macerich wanted to showcase its 500,000 square foot shopping development in San Francisco, it used VR technology from Floored. Macerich has been at the forefront of defining VR’s usefulness in the commercial real estate market. AZ Big Media notes that Macerich has been using VR to “enhance a building’s impact for stakeholders.”

Customizing Spaces with VR.
Seeing a space ahead of time can be interactive, rather than simply passive. VR gives buyers the ability to reconfigure layouts altogether, including moving walls and reshaping rooms. Leaseholders can choose the right colors and furnishings, customizing their space before it’s assembled. Links to furniture retailers within the virtual showroom allow customers to purchase the furnishings they prefer.

4. Education: Oxford University

A Classroom of Avatars
At the 2017 Consumer Electronics Show, Oxford University teamed up with Immersive VR Education to showcase its new offerings. The platform, called Engage, uses HTC Vive headsets to accommodate up to 30 students at once. The students are represented by avatars in the virtual world, allowing the teacher to provide real-time feedback on student work. The subject of the demonstration is Oxford’s “Life-Saving Instruction for Emergencies (LIFE) Project,” which trains health workers who will be doing medical relief work in developing countries. Dr. Chris Paton, Group Head for Global Health Informatics at the Centre for Tropical Medicine, states that “VR allows students in remote areas to connect with trainers in a virtual hospital ward where they can access equipment and practice performing tasks with a virtual instructor.”

People learn best when they are involved, and VR is the most direct way of actively engaging students with any subject matter. Placing people in new environments often evokes emotions, and these emotions help form strong memories.

Teaching is an ideal example of virtual reality use cases, and new technology will make it easier to share such experiences. This technology enables instructors to set up virtual classrooms, in which students all over the world can interact at the same time.

5. Retail: Alibaba

Redefining Today’s Virtual Shopping Experience
Alibaba is the largest online shopping site in China, and they are using virtual reality to fundamentally transform the shopping experience. In Fall 2016, Alibaba launched its Buy+ VR platform, giving users the chance to view virtual representations of a selection of products. The only equipment needed was a Google Cardboard VR headset and a smartphone. Within one hour of launch, 30,000 users had tried out the experience. A year later, Alibaba upgraded this platform by erecting a “virtual mall” in which shopper could explore offerings from six different retailers.

These sensory explorations are still in their very early phases, but Alibaba’s innovations suggest the shopping methods of the future. A few technologies need to become more sophisticated in order to make the virtual storefront comparable to in-person shopping. Gaze-based interfaces are beginning to be functional, but they still face design challenges. Haptic gloves, which allow users to experience tactile sensations with their hands, will inevitably become part of the virtual shopping experience.

VR’s Bright Future
To recognize the enormous power of VR’s emerging influence, one only has to look at the investment forecasts: IDC projects that global spending on AR and VR will rise from 2017’s $11.4 billion to over $200 billion in 2021. The ability to enter different realities may well become the 21st century’s defining characteristic, and this technology will transform every industry.

Just as Amazon disrupted brick and mortar storefronts, virtual reality is enabling the next quantum leap in retail. Although the state of portable VR technology is still evolving, some companies are pushing the envelope of what’s possible.

Appealing to the Senses
As part of its virtual shopping mall, Alibaba rolled out a new form of payment. VR Pay allows customers to make purchases within the virtual environment. They only have to look or nod at a product, and it is placed in their shopping cart. The user provides personal identification through voice print technology. They also have to input a password, which they can do by directing their gaze at a certain point for a specified length of time.

These app analytics tools occupy a compelling and rapidly growing space within the large marketing technology universe, thanks to the growth of the app economy.

These tools are available at multiple price points for different categories of users and start from free all the way to thousands of dollars per month.

Here’s a roundup of 14 tools that you might want to look at if you’re an app maker.

Some of these tools are designed for niche use cases (e.g. for running heatmaps) while other covers the complete stack, from marketing attribution to in-app analytics and app store optimization.

1. Countly

Countly is a real-time, open source mobile analytics and marketing platform.

With Countly you can:

Increase loyalty and engagement with push notifications.

Track by session frequency, custom events, geography, devices, and individual users.

Get real-time crash reporting for all mobile platforms.

Drill deep into data without running any fancy SQL queries.

Countly can be self-hosted on your own framework and the Company Version can be used for on a free forever model. Thanks to the open source nature of the tool you can create your own plug-ins and gain more flexibility than other off-the-shelf solutions.

2. Firebase Analytics

Firebase begun out as just a real-time database but has developed into a comprehensive app analytics and growth platform. Acquired by Google, it is a free and unlimited analytics solution without any quotas, sampling or paid tiers.

With Firebase analytics you can: –

Get infinite reporting on up to 500 event types, each with 25 attributes.
Find out which users are engaged, which features are the most popular, which push notifications to work, and run attribution and revenue reporting.

To find out more data on events, user properties, conversion rates, and audiences utilize the Firebase SDK and use that insight to run PPC ads on Google platforms.
Integrate your data with BigQuery, run your own data analysis, create custom dashboards, and visualize your data any way you want.

3. Google Mobile App Analytics

Google Version can also be used for Mobile Apps to estimate user interplay and improve app experience.

By default, Google Analytics for apps gives you the following data:

1. the number of users and sessions.
2. session duration.
3. operating systems.
4. device models.
5. Geography.

You can follow this implementation guide to get more detailed information about your apps and users and answer questions like:

What actions are your users performing inside the app?
How much money are users spending on the app?
Are users completing your app objectives?
How do users with specific characteristics behave in-app?
How long does it take for users to perform a specific task?
What does the user navigation path inside look like?
You can implement Google App Analytics using the SDK.

4. Fabric

Fabric was a progression of developer tools originally built by Twitter and gained by Google.

With Fabric, you can:-

Get real-time data on crash reporting and real-time analytics.
Get alerts on issues which might affect your app performance so that you can take proactive steps to maintain app availability.
Effective users in-app can be traced to real-time.

Slice user’s movement data can be traced in any way.
Inject live social content to boost user engagement.
Optimize your onboarding flow and boost retention.
You can get started with Fabric for free.

5. Mixpanel

Mixpanel is an event-based analytics tool that can be used by mobile app developers. Once their SDK is established we can create custom events and track the data inside the app.

With Mixpanel you can:

Find out which users are engaging with your app.
Can also find why users are dumping your app or uninstalling it.
Engage with users through push notifications and emails.
Create custom public and set up triggered alert.
Run A/B testing on your messages.
The Mixpanel SDK works won’t misreport even if your app is offline. Its short impression and effective algorithm optimizes the amount of data sent and assure that your app doesn’t face bloat and that its performance is snappy.

6. Clevertap

One of the courage of Clevertap is its sturdy suite of segmentation tools.

This is also helpful in finding out how many people are using your app in real time and determine how many users are new vs. returning. You can also distribute them into multiple segments and set triggers that dynamically move them from one segment to another based on preset observable conditions.

These sparks can also fire push notifications or emails, allowing you to improve your engagement rates.

Clevertap has a free trial and is installed on over 450 million devices.

That data can be used by work teams to add or refine features and promote onboarding and user flows through the app.

After coordinating Clevertap with the app code, you can create custom events, set up event-based funnels, and track user action through the app.

You can go deep while framing up channels and evaluate and correlate segments to find out which product features are working better than others.

7. Piwik

Piwik is a free and highly customizable open source analytics platform.
For mobile app analytics, Piwik offers SDKs for iOS, Android, and Titanium. It grants detailed report on active user numbers, caller demographics and device information, and performance of your app including errors and loading time.

One of the interest of Piwik is data ownership. One can keep all user data instead of funneling it to third party services. This aspect also assures the privacy of user data.

Unlike other services, Piwik will take some time and technical expertise to get it working on your system. After all it’s highly customizable and extensible and can be hosted either on your own infrastructure or on Piwik owned cloud.

8. Apple App Analytics
Apple’s analytics tools can provide data on iOS and tvOS apps which no other third-party tool can do.

An exclusive factor about the data is the ability to track and count users by Apple ID instead of device type or arbitrary assigned IDs. This ensures that your usage data is precise and complete.

Apple App Analytics will tell you which selling channels deliver the highest significance in terms of downloads, revenue, and usage for your app. As many times app icon has been viewed on the App Store, use that impression data to calculate the install rate.
Will also provide data on holding, active sessions, number of devices, and crash analytics.

Will need a developer account to access App Analytics.

9. Amazon Mobile Analytics

Amazon Mobile Analytics helps in calculating app usage, app revenue and data on new vs. returning users, user retention, and custom in-app behavior events.

It can easily export the raw statistics into Amazon S3 and Amazon Redshift and carry out custom analysis on that data.

It can be used for free if the number of events is under 100 million and pay $1 for every million more.

One more tool named as Amazon Pinpoint can use the information from Amazon Mobile Analytics to run campaigns for developing user engagement by targeting specific user types, fine tuning your messaging strategy, and tracking the results.

10. Devmate
DevMate is an app management and distribution platform.

You can use basic DevMate features for free for up to 5 apps.

You can also use the tool’s distribution feature to track the performance of different versions of your app.

It provides in-depth analytics, comprehensive marketing metrics, and real-time conversion ratios. Number of visits, downloads, and sales are its type of metrics– to create reports on conversion rate, revenues and refunds, and funnel performance.

DevMate’s attribution coverage notify which marketing movement are driving the highest traffic, downloads, and sales, and gives you the download to sales and visits to sales conversion rates.

11. Flurry Analytics
Flurry Analytics is a Yahoo Developer Network product which lets you measure the user activity in your apps for free.
Flurry not only track for a single app, but for multiple apps on both iOS and Android platforms.

This is helpful because you can compare the different versions of the same app and see how they are performing against each other.

Flurry’s machine learning aspect can also help you predict user’s age and gender in case you don’t have access to that data.

Customer actions can be segmented on basis of App report, method, install date, age, gender, language, geography and receiving channel and see bottlenecks in navigation which cause users to bounce.

You can also calculate churn rates.

Flurry character, populated by users exhibiting common usage patterns, can also help in understanding user interest and intent.

You can track users in-app actions, understand and visualize usage trends, and run user path subdivision.

12. Localytics
Localytics offers comprehensive set of session and usage data.

This data can also tell you the type of content or activity users are drawn to.

Find out data on session length, average sessions/user, and number of sessions.

Favor exclusive information gathered in real time along with extremely adjustable filters to run custom analysis inside the app, along with industry benchmarking to find out how your app stacks up against the competition.

The custom control panel can save time by pinning frequently referred reports.

13. AppAnnie

App Annie helps in tracking app performance around usage, downloads, revenue and spend across countries and app stores– for free.

You can access App Annie reports through web dashboard, CSV export, emails, and through their iOS and Android app.

Other metrics you can record in the app include performance of ad campaigns based on return on ad spend, CPI and total number of active installs.

App Annie works across all major mobile operating systems.

App Annie helps in app localization strategy and grow user base by showing details on geographic spread of users. It also tells whether updates have impacted downloads and usage of your app.

14. AppsFlyer
While AppsFlyer has a strong attribution platform which helps to tie app installs back to every marketing campaign and media source, it is also blusters of several marketing analytics features which let you, among other things.

Run response and cost reporting by crunching the response and click data sent by ad networks and media sources right to the control panels. This also lets you figure out the ROI of advertising.
Measure the omnichannel impact of mobile marketing by tying in data from BI or CRM systems, and find out the LTV of acquired app users on a channel by channel basis.
Download raw data via push API or email so that you can run your own offline analysis.
Get work reporting on marketing campaigns in real time, letting you tweak highly delicate campaigns which require constant optimization.
Preserve on real time API maintenance by getting 24/7 access to a data locker hosted on Amazon S3.
Contact Unanimous Studio’s For Integrating Any Of The Listed Services In Your Application.

1.Jeopardy

3. Trivia Crack

4. Category Quiz (Trivia)

Here are 12 selective and amazing games piled up for you :

1.Minecraft PE

2. Exiles:

3. CounterSpy

4. Star Wars: KoToR

5. Star Command

6. SimpleRockets/SimplePlanes

7. Aralon: Forge and Flame

8. Soul Unleashed RPG

9. The Dark Knight Rises

10. Shadowrun: Dragonfall

11. Battlestation: Harbinger

12. Ravensword: Shadowlands

Game and app development company, Unanimous Studios also develop such games for their clients>  :-

I’ve had a ton of Puzzle games on my phone for ages:

Huebrix, Trains, Puzzle Retreat, Monsters Ate My Birthday Cake, Cut the Ropes, Where’s My Water, Hungry Cat Picross, Hitman GO, even Pudding Monsters!

So here’s We piled up a list of 12 best puzzle games for android users :

1.Shoot the apple

2. Triple town

3. Unblock Me

4. The Room 1 & 2

5. Silent Age

6. Yesterday

10 Must Play Addictive Games In Browser

7. Another World

8. Fire Maple Games

9. Clockwork Tales

Top 10 Indie Games Of April 2016

10. Quell

11. Carcassone

12. The Last Door

Honorary mention : WordMine

Cover Image Source

Days of War

Hyper Light Drifter

Hyper Light Drifter

Hyper Light Drifter

Moon Hunters

Moon Hunters

Moon Hunters

Moon Hunters

Fear Effect Sedna

Fear Effect Sedna

For iOS :-

• Cinefy : Cinefy is an app that has all the stuff that all apps do except that the awesome inclusion of over 100 Hollywood caliber special effects and it’s all easy to include too, Tap and drag and you’re done.

For Android :-

Others (windows 7,windows 8(8.1),windows 10 & mac) :-

Professional and most reputed software :-

Windows 8 Phone :-

1.Optimized – Lifelogging and Quantified Self Improvement App

Optimized

Optimized

Image source

2.Calorie Counter & Diet Tracker by MyFitnessPal :

3. NexTrack

4. CARROT Fit

Contact Unanimous Studios For Health Related App 

5. Argus

6. Lose It! Weight Loss Program and Calorie Counter

Lose It App

Source

7. Lifesum

8. Fitocracy

9. Nike+ Training Club

10. Strava Running and Cycling

Problem :
In most of the cross platform game development using cocos2dx scenarios their are multiple developer working on the same project faces a common issue related to paths of files in resource folder specially the assets like images and audio.
e.g
on ios / mac

Sprite *anSprite = Sprite::create(“some.png”);  works irrespective of it’s location in directory under Resource folder.
While for android you might have to specific the path to image like “path/to/image/some.png”

This wastes a lot of time if you have to port the project to run on either of the platform or any other supported by cocos2dx

How A Lazy Developer Solves This Problem  :

The shortest way to solve this is to put all the images and files under Resource Directory of cocos2dx.
Surely you don’t have bother about anything but again image if you have lots of asset that needs to be managed carefully for each resolution .

Cococ2dx Solution :-

Earlier CCFileUtils now FileUtils handle this problem for you with ease but i’ve seen most of the developer who only have to run the project on single platform will never care to use these methods and even if you use this it does make you code look a little ugly.

Usage :-
FileUtils::getInstance()
This singleton class provide lots of helpful and very useful methods for  file handling operations specific to different platforms.

Suppose you have various subfolder in your resource folder.
like this
Resource\Images\ipad\hero.png
Resource\Images\iphone\hero.png
Resource\Images\ipad\level1.png
Resource\Images\iphone\level1.png

Resource\Images\GameGUI\ // contains all UI related assets
To create any sprite from this you can write following like on iOS
Sprite *hero = Sprite::create("hero.png");
Sprite *levelBG = Sprite::create("level1.png”);

And this is not going to work when you run the code on android platform. As for android you need to specify full path of the resource or it should be  direct under Asset Folder and suppose you have various resolutions like HVGA WVGA etc so cocos2dx provide following flow.

Add Search Path in FileUtils specify resolution  anywhere in your code.
FileUtils::getInstance()->addSearchPath("Images");
FileUtils::getInstance()->addSearchPath("Images/GameGUI/“);

FileUtils::getInstance()->addSearchResolutionsOrder(“iPad”);
FileUtils::getInstance()->addSearchResolutionsOrder(“iPhone”);

Get path for File Name
FileUtils::getInstance()->fullPathForFilename(“hero.png”)

OR
FileUtils::getInstance()->fullPathForFilename(“level1.png”)

will return exact path to these images based on device resolution or type from the Resource folder.

Sprite *hero = Sprite::create(FileUtils::getInstance()->fullPathForFilename(“hero.png”));
Code will this work on any platform supported by cocos2dx.

Short Trick:
Now C++ is an excellent language and it does provide a lots of feature that an programmer can use to not only
optimise the code but make it look beautiful.
Using #define preprocessor will not only save your time writing FileUtils everywhere you need to access a resource but also make your code look clean.

Add these lines either in AppDelegate.h or any file where you put your constants or configurations
#define IMAGENAMED(__FILE_NAME__) (FileUtils::getInstance()->fullPathForFilename(__FILE_NAME__))
#define AUDIONAMED(__FILE_NAME__) (FileUtils::getInstance()->fullPathForFilename(__FILE_NAME__))
// just to make code look tidy.

#define ADDPATH(__FILE_PATH__) (FileUtils::getInstance()->addSearchPath(__FILE_PATH__))
#define ADDRESOLUTION(__RESOLUTION__) (FileUtils::getInstance()->addSearchResolutionsOrder(__RESOLUTION__))

Now i’ve this IMAGENAMED thing and i’m so obssessed with it ever since I started programming games for iPhone back in 2009 but you can feel free to use anything to define it in your code.

So the previous code block now becomes .

ADDPATH("Images");
ADDPATH("Images/GameGUI");

ADDRESOLUTION(“ipad”);
ADDRESOLUTION(“iphone”);

Sprite *hero = Sprite::create(IMAGENAMED(“hero.png”));
Sprite *levelBg =  Sprite::create(IMAGENAMED(“level1.png”));

You can use it anywhere for eg. in menu
MenuItemImage *btn_menu = MenuItemImage::create(IMAGENAMED(“menu_button.png”), IMAGENAMED(“menu_button.png”), CC_CALLBACK_0(GameSceneUI::onMenu, this));

I hope this short trick help you handle Resource across different platform easily .

Feel free to write me back for any query or questions or issue in my above tutorial.