Introduction

Creating a single Roblox activation is a powerful brand move—but sustaining momentum over time is where lasting impact lies. The most successful brands on Roblox don’t just launch once; they evolve, adapt, and integrate into the platform’s culture.

This final blog in our series outlines how to plan, manage, and grow a long-term Roblox strategy that keeps your brand relevant and connected in the metaverse.

Details

Roblox is a living ecosystem, constantly shaped by user behavior, cultural trends, and platform updates. A long-term strategy must account for ongoing content development, community engagement, and data-driven iteration.

Key components of a sustainable Roblox strategy:

1. Persistent Experience Development
   Build a branded world that’s always alive. Unlike event-based campaigns, persistent experiences allow for continuous engagement, content updates, and feature evolution.
2. Live Ops and Seasonal Updates
   Create a content calendar. Launch new quests, avatar items, themes, or challenges monthly or seasonally to re-engage your audience and stay culturally relevant.
3. Community Management
   Establish a brand-aligned Discord server, integrate in-game feedback tools, and reward loyal players. Recognize creators and fans to build a thriving ecosystem.
4. Cross-Channel Integration
   Promote your Roblox content across social media, retail touchpoints, and email campaigns. Tie real-world activations into your digital presence for a unified brand experience.
5. Analytics and Iteration
   Use tools like CreatorExchange.io to monitor player behavior. Refine your experience using heatmaps, drop-off rates, item usage, and event success metrics.
6. Brand Partnerships and IP Expansion
   Collaborate with other brands, creators, or influencers on Roblox. Shared experiences or co-hosted festivals drive cross-community engagement.
7. Merchandise and Real-World Tie-Ins
   Leverage Roblox as a testing ground for new products or early previews. Offer code redemptions via physical packaging or release digital twins of real-world merchandise.
8. UGC Programs
   Empower the community to design content featuring your brand. Support and highlight top creators to organically expand your brand’s digital footprint.

Case Studies or Success Stories

1. Nike’s NIKELAND
   One of Roblox’s most advanced persistent worlds, NIKELAND offers regular sports-themed updates, avatar drops, and contests. It blends marketing and product engagement seamlessly.
2. Gucci Town
   Gucci’s virtual space mirrors a digital art gallery, with rotating exhibitions and luxury storytelling. It redefines fashion in the metaverse.
3. Tommy Play
   From music integration to co-creator content, Tommy Hilfiger’s world thrives as an evolving streetwear and youth-culture hub.
4. Walmart Universe of Play
   With seasonal updates, toy tie-ins, and redeemable codes, Walmart keeps its Roblox experience fresh, fun, and family-oriented year-round.

Key Takeaways

• A long-term Roblox presence requires planning, consistency, and flexibility.
• Live ops, data, and community are key to ongoing relevance.
• Persistent branded worlds increase ROI compared to single-use event spaces.
• Integrated marketing across digital and physical channels builds brand unity.

Conclusion

The metaverse isn’t a one-off trend—it’s a new marketing frontier. Brands that treat Roblox as a living, evolving channel will stand out. By investing in a thoughtful long-term strategy, you can deepen audience connections, gather valuable insights, and drive real-world results.

Call to Action

If your brand is serious about engaging Gen Z and Alpha, start building for the long run. Define your content roadmap, partner with an experienced Roblox development studio, and make Roblox a cornerstone of your omnichannel marketing mix.

FAQ

Q1: What’s the ideal update frequency for a branded Roblox world?
At least monthly. Seasonal or thematic content tied to real-world campaigns performs best.

Q2: How do we scale without overextending resources?
Outsource live ops to a Roblox development partner and use analytics to prioritize high-impact updates.

Q3: Can we monetize long-term experiences?
Yes—through digital item sales, code redemptions, in-world commerce, and real-world product promotions.

Q4: How do we maintain cultural relevance?
Partner with creators and community managers who stay in tune with Roblox trends and audience expectations.

Q5: Is Roblox a good long-term brand investment?
For youth-oriented, forward-thinking brands—absolutely. Roblox offers unmatched engagement potential and future-proof digital presence.

That’s where storytelling and gamification come in. When used together, they transform branded content into meaningful, memorable experiences that drive loyalty, encourage social sharing, and even create real-world impact.

In this blog, we’ll show you how to bring storytelling and game mechanics into your branded Roblox experience –along with real examples and practical strategies to help you do it right.

Bringing Your Roblox Experience to Life with Storytelling and Gamification

Storytelling and gamification are the heart of successful Roblox experiences. While gamification gives players clear goals, progress, and rewards, storytelling adds emotional depth and immersion. When combined, they create memorable, engaging worlds that players want to return to –and that naturally reflect your brand’s values.

Here are key strategies to make it happen:

1. Narrative Framework
   Even a simple storyline can make a big difference. Introduce a character, conflict, or mission that ties into your brand –like a sustainability quest, a fashion-themed journey, or a product-inspired treasure hunt.
2. Progression Systems
   Encourage repeat visits by offering levels, badges, skill upgrades, or ranks. Let players track their growth and work toward mastery.
3. Quests and Challenges
   Give users structured tasks with purpose. Daily or weekly missions help boost retention and encourage social sharing.
4. Collectibles and Achievements
   Offer branded virtual items, tokens, or exclusive content to create a sense of reward and in-game status.
5. Social Play and Collaboration
   Let users work together, compete, or co-create. Multiplayer features build community and drive engagement.
6. Mini-Games Within Larger Worlds
   Smaller, built-in games keep the experience fresh and dynamic, breaking up repetitive play.
7. Environmental Storytelling
   Use visual cues, interactive NPCs, and world design to passively tell your story as users explore.

Brand Success Stories on Roblox

1. NARS Color Quest
   NARS launched a quest-based game where users completed color-themed challenges to unlock virtual makeup items. The experience blended product education with fun, interactive gameplay, making it both engaging and brand-relevant.
2. Alo Yoga Sanctuary
   Alo Yoga created a wellness-themed virtual space featuring gamified meditation, cold plunge challenges, and running races. Framed by a calming narrative of mind-body restoration, it offered users a peaceful yet interactive journey aligned with the brand’s values.
3. Paramount – SpongeBob’s Obby Experience
   Set in the beloved world of Bikini Bottom, users tackled obstacle courses and unlocked branded digital items. With light storytelling and fun missions, the experience resonated especially well with younger players, boosting brand recall.
4. Tommy Play
   Tommy Hilfiger introduced a music-driven world where users danced to unlock outfits and took part in rhythm-based mini-games. Built in collaboration with Roblox UGC creators, the narrative deepened community involvement and strengthened brand connection.

Key Takeaways

• A well-crafted story helps make your experience more immersive and emotionally engaging, while also improving how well users remember your brand.
• Gamification encourages players to return, stay longer, and feel more satisfied—building loyalty over time.
• Custom collectibles and progression systems give users strong reasons to keep coming back and interacting with your brand.
• Your storytelling should reflect your brand’s values, but also feel fun, authentic, and suitable for the Roblox platform.

Conclusion

A great brand experience on Roblox isn’t just about eye-catching visuals –it’s about purpose, engagement, and momentum. When you give users something to care about and a meaningful way to participate, you don’t just grab their attention –you build a lasting connection.

Whether you’re launching a fashion collection, hosting a wellness event, or introducing users to new products, storytelling and gamification are the creative tools that turn your experience into something memorable and impactful.

Take the Next Step – Ready to go beyond basic branding on Roblox? Start with a story. Define your brand’s purpose within the platform, and bring it to life through engaging, reward-driven gameplay.

In our next blog, we’ll explore how to bridge the gap between virtual experiences and real-world purchases using integrated commerce tools.

FAQs

Q1. Do all Roblox brand experiences need a storyline?
A1. No, but a narrative—even a simple one—boosts immersion and user memory.

Q2. How complex should the game mechanics be?
A2. Keep it accessible. Complex mechanics can overwhelm younger players. Focus on clear objectives and enjoyable loops.

Q3. Can we gamify educational content?
A3.Yes. Brands like e.l.f. have proven that financial literacy, wellness, and even STEM education can be gamified effectively.

Q4. What tools help design these systems?
A4. Experienced Roblox developers use Lua scripting, built-in Studio features, and analytics tools like CreatorExchange.io to prototype and refine storytelling systems.

The Foundation of Scalability with MERN

The MERN stack brings together four powerful technologies, each contributing unique benefits that are crucial for scalability:

• MongoDB: MongoDB is a type of NoSQL database designed to store data in a flexible way, making it easier to handle big amounts of information without slowing down. As more and more data gets added, MongoDB can spread it out over several computers to keep everything running smoothly. Its an excellent choice for a wide range of applications, from startups to large enterprises looking to leverage the power of modern, scalable NoSQL databases. 
• Express.js: Is a fast, unopinionated web framework for Node.js, known for its simplicity and flexibility. It facilitates the rapid development of web and mobile applications by providing robust features for routing, middleware support, and handling requests and responses. Express streamlines the building of single-page, multi-page, and hybrid web applications, as well as RESTful APIs. 
• React.js: Known for its efficiency in updating and rendering the right components when data changes, React.js helps in building highly responsive user interfaces. Its component-based architecture facilitates the development of reusable UI components, enhancing the application’s scalability on the frontend. Whether you’re a beginner or an experienced developer, React provides the building blocks to create complex UIs with less code and better manageability.
• Node.js:. Its non-blocking, event-driven architecture is ideal for developing scalable network applications. Node.js efficiently handles simultaneous connections, making it a perfect fit for applications expecting high user traffic. Whether you’re building APIs, real-time applications, or microservices, Node.js provides the tools and ecosystem to bring your projects to life.

Unanimous Technologies’ Approach to Scalable MERN Applications

Modular Architecture: At Unanimous Technologies, one of our key strategies is developing applications with a modular architecture. By breaking down applications into smaller, interconnected modules, we ensure that each component can be scaled and updated independently without impacting the overall system. This approach not only improves scalability but also makes maintenance and updates easier.

State Management with Redux: For complex applications that require robust state management, we integrate Redux with React.js. This combination offers a predictable state container, ensuring that application states are efficiently managed across large-scale applications. It makes state management scalable and easier to maintain.

Microservices Architecture: To meet high scalability demands, we adopt a microservices architecture, segmenting the application into smaller, loosely coupled services. Each microservice can be deployed independently, allowing for precise scaling based on the specific needs of different application components.

Load Balancing: We implement load balancing techniques to efficiently distribute traffic across multiple servers and prevent any single server from becoming overloaded. This approach ensures that the application can handle a high volume of requests, improving both scalability and reliability.

Database Sharding: For applications with significant data storage requirements, we use database sharding with MongoDB. This technique splits data across multiple databases to evenly distribute the load, greatly enhancing read/write performance and enabling horizontal scalability.

Real-World Applications and Success Stories

E-commerce Platform Scalability: For one of our projects, we developed an e-commerce platform designed to handle thousands of concurrent users and transactions seamlessly. We utilized MongoDB for its flexible data management capabilities, implemented a microservices architecture for the backend services, and leveraged React.js to create a dynamic frontend. These strategies enabled us to construct an e-commerce solution that scaled effectively during peak shopping periods.

Social Media Application Growth: A social media app built on the MERN stack experienced rapid user growth shortly after launch. Leveraging Node.js and Express.js for data management and real-time updates, and using MongoDB’s sharding to handle increasing data, the architecture ensured the app remained high-performing and reliable as its user base expanded.

Lessons Learned and Best Practices

Start with Scalability in Mind: A key lesson we’ve learned is the crucial importance of considering scalability right from the start of the development process. By anticipating future growth and choosing the appropriate architecture and technologies early on, we can save a considerable amount of time and resources in the long run.

Embrace Cloud Technologies: Leveraging cloud services to host and manage MERN applications can significantly improve scalability. Cloud platforms provide tools for automatic scaling, load balancing, and resource management, which simplifies the process of scaling up.

Monitor and Optimize Performance: Continuous monitoring of application performance is essential. It enables us to detect bottlenecks and optimize resources before they affect scalability. Conducting regular performance audits and optimizations ensures that applications stay efficient as they grow.

Invest in a Skilled Team: Building scalable applications demands a team that possesses a profound understanding of the technologies in use as well as the principles of scalable architecture. At Unanimous Technologies, we take pride in our team of MERN experts. They are not only skilled in coding but also strategic thinkers, equipped to engineer solutions that scale effectively.

In conclusion, building scalable applications today requires strategic planning and a thorough understanding of current technologies. The MERN stack—MongoDB, Express.js, React.js, and Node.js—provides a robust foundation for creating applications that can adapt and scale with your business. At Unanimous Technologies, we’ve leveraged the MERN stack to develop solutions that not only meet our clients’ needs today but are also ready for future growth. Our team of MERN experts is ready to help you build an e-commerce platform, social media app, or any web-based application, ensuring it is scalable from the start.

Unleashing the Power of MERN

The MERN stack—MongoDB, Express.js, React.js, and Node.js—provides a contemporary, all-JavaScript solution that enhances app development with its efficiency, scalability, and flexibility. This combination enables the building of high-quality, user-focused apps that can drive your business ahead.

MongoDB: Flexible, Scalable Data Storage

Offers a flexible, scalable approach to data storage. Its non-relational database is perfect for mobile apps needing dynamic content updates and tailored user experiences, by allowing developers to handle large data volumes efficiently.

Express.js: The Backbone of Robust Applications Acts as the backbone of applications, facilitating the development of server-side logic. With Express.js, the foundation of your mobile app is robust, secure, and capable of managing numerous requests simultaneously, which is vital for apps experiencing high traffic.

React.js: Crafting Intuitive User Interfaces Leads the way in front-end development by enabling the creation of dynamic, responsive user interfaces. Thanks to React’s component-based design, developers can construct complex UIs that are both effective and adaptable, providing a smooth experience on any device.

Node.js: High-Performance Server-Side Solutions

Delivers high-performance server-side solutions with its non-blocking, event-driven architecture. This feature is crucial for real-time apps, like social media and e-commerce platforms, which need to be fast and responsive to keep users engaged.

Together, these technologies make the MERN stack an ideal choice for developing mobile applications that require quick, scalable, and user-friendly solutions.

Below figure shows the 7 Reasons To Choose MERN Stack Development 

Why Choose Unanimous Technologies’ MERN Developers?

Expertise That Drives Innovation

Our MERN developers go beyond technical proficiency; they are pioneers who grasp the complexities of the mobile app world. This deep understanding allows us to fully utilize the MERN stack, creating solutions that are technically advanced and tailored to meet your business goals.

A Proven Track Record of Success

Unanimous Technologies boasts a track record of creating successful mobile apps for different sectors. Our work ranges from e-commerce platforms that change the way people shop to productivity applications that improve how work gets done. Our portfolio highlights the flexibility and effectiveness of our solutions built with the MERN stack.

Agile Development for Rapid Deployment

In the competitive mobile app industry, getting your app out quickly can be key to its success. Our agile approach to development means we can prototype fast, keep improving based on feedback, and make constant updates. This lets us launch your app swiftly while still ensuring it’s high-quality.

Tailored Solutions for Unique Business Needs

We understand that each business faces its own set of challenges and opportunities. Our MERN developers specialize in designing tailor-made solutions that cater to your exact requirements, making sure your mobile app not only distinguishes itself from competitors but also delivers real benefits to your users and stakeholders.

Unmatched User Experience

At the core of every successful mobile app is a standout user experience. Our developers use React.js to build interfaces that are not only easy to use but also engaging, making users happy and encouraging them to use the app more. This leads to increased engagement and helps build loyalty to your brand.

Scalability for Future Growth

As your business expands, your mobile app needs to grow too. The MERN stack is perfect for this because it’s flexible and powerful, making it easy to develop apps that can handle more users, features, and data without any trouble.

MERN in Action: Unanimous Technologies’ Success Stories

Our experience with the MERN stack has resulted in many successful projects that highlight the power of this technology. For example, we created a social networking app with instant messaging and the ability to share media, using Node.js for smooth server-side functions and React.js for an easy-to-use interface. Another significant project was an e-commerce site that used MongoDB for smart data handling and Express.js for strong server operations, offering a shopping experience that was not only engaging but also secure.

Conclusion

In the competitive world of mobile app development, where excellence is a must, the MERN stack shines as a solution that meets the essential requirements of contemporary apps. Unanimous Technologies, armed with a skilled team of MERN developers, is eager to work with you to make your mobile app idea a reality. Choosing us means more than just hiring a development team; it means partnering with a group deeply committed to using the latest technologies to reach your business objectives. Let’s start this journey together, building mobile apps that are not only ready for the market but also equipped for the future, poised to transform the landscape of your industry.

Your upcoming mobile app needs a foundation rooted in innovation, high performance, and the ability to scale. The MERN stack provides a complete set of tools for crafting mobile apps that make an impact in a busy market. Backed by our expert MERN developers, Unanimous Technologies is the partner you need to elevate your mobile app concept beyond the ordinary, setting a new benchmark in mobile experiences. By joining forces with us, you’re embarking on a venture that harnesses the MERN stack’s potential to develop mobile applications that pave the way for the future.

What is Remote Patient Monitoring?

Remote Patient Monitoring (Often abbreviated as RPM) is a useful computer program to track and analyze patients’ health conditions at a distance. These gadgets gather patient data information and send it to a practitioner, helping them deliver cures promptly and precisely in an effective manner.

Key Benefits of Remote Patient Monitoring System

Simple access to medical assistance: With these technologies, people may communicate with healthcare professionals without leaving their homes and without having to go to a facility.

Enhanced Patient Engagement: With the aid of these applications, patients can keep in constant communication with their care providers, and they also have more control over their health since they often receive reminders to stick to their schedules and adhere to their treatment plans.

Early Symptom Detection and Timely Intervention: RPM enables patients to maintain a balanced health condition throughout the whole care cycle, from newly emerging problems through rapid treatment to post-discharge recovery.

Better medical resources: RPM can shorten hospital stays and admission times for less serious patients. As a result, healthcare professionals can make optimal use of medical resources including personnel, drugs, and equipment.

Types of Remote Patient Monitoring Solutions

There are a number of RPM solutions for patients, doctors, and nurses, such as:

loT medical applications: This type of RPM solution collects data from wearable devices, like smartwatches. These applications are useful because they provide real-time alerts and notifications that make it simple for users to keep track of their symptoms and medical issues.

Live video conferencing: These RPM applications are among the most well-liked since they let doctors have in-the-moment video conversations with their patients.

Software based on questionnaires: These applications function like surveys, asking users about their medical issues. The most prevalent type of digital therapy is this one. Here, the patients are questioned by the physicians on their symptoms and problems. The patients respond to the questions depending on the findings, and the doctors then start the therapy as a result.

Mobile healthcare: These smart gadgets & software programs are designed to support ongoing healthcare. Medical alert systems, heart rate monitors, electrocardiography devices, respiratory rate monitors, pulse oximeters, and continuous glucose monitoring are a few examples of mobile healthcare systems.

Precision Care Apps: These apps collect data for medical research purposes; however, it doesn’t include the interactions between healthcare providers & patients.

How does a Remote Patient Monitoring System work?

Data Collection and Exchange: The provider finds out the patient’s situation to be remotely looked up and runs a remote patient monitoring program to avail RPM service. Then, with the patient’s consent, they are provided devices to collect health data, like loT devices, sensors, and wearables. When the devices are set up properly, health information is gathered & sent largely electronically from patient to physician utilizing a cloud server. To enable transfer, your device needs a Wi-Fi or LTE adaptor. The cost-effective RPM devices even enable the transfer of medical data to many mobile apps through Bluetooth.

Transmission: As the patient’s data from RPM is collected in a database, the clinic’s software (using advanced data management & analytics) can turn the data into actionable information and automatically pick the course of action. The physicians will then review the results and identify any potential problems. The systems analyze data using artificial intelligence and immediately notify patients.

Evaluation and Distribution: Information gathered by RPM systems is broadcast online to healthcare practitioners. RPM with audio & video conference capabilities simplifies communication between doctors and patients. You can change a simple RPM system into a complete telemedicine platform by adding ample communication functions.

Notifications: Special emergency services send alerts to contact patients and immediately get the treatment procedure started if needed. However, note that HIPAA doesn’t permit patients’ information to be counted in the notifications.

Essential Features of RPM software:

Data Tracking: The doctors work on the patient data every day, where they manually collect and analyze all the data can take up lots of resources. Due to this technology, healthcare workers get to speed up data tracking & analytics. The Remote patient monitoring software took up different health information from blood pressure and pulse to glucose level and oxygen saturation.

Data Exchange: RPM devices collects medical data via sensors to easily share the information with healthcare providers through a cloud server. The device needs to have an LTE adapter or Wi-Fi for the transfer. There are inexpensive RPM devices that enable Bluetooth medical data streaming to smartphone applications.

Decision Support: The integration of RPM solutions and computing systems allows data management & analytics. As the patient data comes from an RPM device in the database, the hospital software automatically turns that into actionable insights and decides what to do next.

Security of patient data: It is generally known that hackers frequently target the healthcare industry. The RPM app must be HIPAA compliant on both the patient and hospital sides. The system must also adhere to all applicable laws and requirements.

Online Communication: An RPM app with audio & video conferencing functionalities helps make communication smooth between doctors and patients. You can turn a basic RPM app into a full-fledged telemedicine platform by adding communication functionality. Patients can opt for online consultations for their issues and even easily involve the caretaker and family if required.

Alerts & Notifications: Another important remote patient monitoring devices feature is reminders that allow the users to improve their treatment & medical adherence. It is easy to share essential alerts regarding changes in health parameters and medication via in-app notifications—emails, SMS, and voice call to patients & caretakers.

Security of patient data: It is generally known that hackers frequently target the healthcare industry. According to the HIPAA 2019 Healthcare Data Breach Report, more than 41000 medical records were stolen in 2019. For each incident, the HIPAA statute carries penalties ranging from $100 to $50,000. Because of this, the HIPAA requirements for the RPM app must be met on both the hospital and patient sides. The system must also adhere to all applicable laws and requirements.

Online communication: RPM software with audio and video conference features makes it easier for patients and physicians to communicate. You can turn a basic RPM app into a full-fledged telemedicine platform by adding communication functionality. Patients can choose online consultations for their problems and, if necessary, readily engage their families and caregivers.

Reminders: It helps users better adhere to their treatment and medical regimens is another crucial component of RPM. It is easy to share essential alerts regarding changes in health parameters and medication via in-app notifications—emails, SMS, and voice call to patients & caretakers.

What is the cost to develop RPM software?

It might take a lot of your resources and a lot of time to create a remote patient monitoring system. However, your efforts will swiftly pay off given the market’s need for RPM software. Considering the success created by Optimize.health, an RPM startup from Seattle raised $15.6 million in 2020. Then more than 800% more income than it did in 2019 after that. The following variables all have an impact on how much the app will ultimately cost to develop:

Number of features incorporated in the app
The complexity of the platforms
Size of the development team
Location of the development

It is difficult to estimate the precise cost of developing an RPM app. However, we can estimate that simple RPM software would cost between $25,000 and $30,000, and an app with extensive features created for the Android and iOS platforms will cost between $5000 and $600,000.

This means that mobile app design principles are now integral from business success method. We will present to you 11 of these core principles and how they are crucial for driving dollars your way.

Your App Needs a Clear Purpose

The app name should clearly specify its goal, its online description, its aesthetics, its UX – in short, every aspect of it should be focused on a target. It should follow with the remarkably successful principle of “do one thing and do it well.” Whether its purpose is ecommerce, community engagement, content delivery, or something else entirely, it should focus on a core target user (one that is generally trying to solve a specific problem) and every form of it should be wrapped around engaging that user.

Your App Can Only Achieve Its Secondary Goal If It Has Nailed Its Primary One

Only if you hold true to the principle listed as number 1 can you then fulfill the “other” purpose of the app. If users are not finding value in their app, they will not reciprocate much value to you. The canonical example of this are mobile games. Only games that give users a great deal joy, engagement and challenge also enforce them to make in-app purchases.

Revenue Model

It’s expected that all an app has to do is rank highly and it will automatically rake in income.
This model is foolish and is generally one of the major element that leads to an app being a flop. Without a clear planning, one that permeates its whole design and function, the app will never generate profits.

Models need not to be complex (nothing about an app should really be complex) but model must inform goals for the app. Do you intend to generate ad revenue? Then the app should be free, solve a very general problem, and feature advertisement in a way that is self-effacing as possible. Will it have in-app purchases? As mentioned in principle number 2, providing user with so much value that they will be happy to pay for the “power ups.”

App UX, Color and Iconography

The first thing that will lead a user to your app is whether or not it fits the search terms of whatever problem he or she is trying to solve. The first thing that will cause a user to discard an app is poor UX and overall aesthetics.

Bad UX naturally means a bad app, no matter how likely useful or powerful its feature set. The target of an app is to impart benefit, and an app that feels like a graceless is nothing but an inconvenience.

However, color and iconography are also important. The psychology of color in design and the financial space is a topic that predates the digital age but its rules are enduring. An icon is a navigation shortcut. It allows to communicate performance more efficiently and in a way that keeps design flow. You must then be careful about icon choices. For example, it is very likely that the “save icon” will change within a few years – a growing number of computer users were born after we retired floppy disks.

App navigation and search

Once again, the goal of an app is to impart convenience. When a user loads the app, it will take significant time before he or she can navigate it.

Would the app benefit from an intro tutorial? If the app has a larger than normal set of functions or content, is there a favorable search bar (with fast response times) that can prevent the user from getting lost.

Crisp and well-defined data structure and flow. No unnecessary data.

We like to gaze that the mobile devices of today are much more powerful than the computers that took us to the moon but compared to larger devices they still have constraint on processing speed and bandwidth. So, designers must pay attention to the data flow of the app. They cannot afford to load, process, and display excessive data. This can also be treated as a part of UX: the app does not have resources to process unnecessary information, and your users do not have the patience to sift through data that they do not care about.

Commerce and Conversion

We have been able to identify factors that help drive commerce and conversion and apply them to the mobile realm as from some time users have been communicating with web commerce. Several strategies from insight guide of Google outlines here :-

• provide previous search and purchase information,
• enable comparison shopping features,
• allow user reviews to be viewed and filtered,
• make it easy to add and manage payment methods
• provide multiple third-party payment options.

Tracking and Analytics

Devices provide us with a great deal of facts about the habits and characteristics of users. Now a day the mobile commerce gives us benefit. We will mainly know where, when, and how a user is engaging with our apps. Even the “hot spots” can also be identify by systems. All of this information is crucial to the success of an app and you should use it ideally with the help of advanced analytics to refine app and future strategy.

Marketing and related tracking

There is also a role for conventional marketing in the success of an app. Apps may be tracked and ranked on public marketplaces, but simply launching it at app store rarely ever yields good results. This consist of websites with strong landing pages, social media commitment, and even old-fashioned human promoters armed with flyers at conferences or festivals. In each case it is important to measure how many conversions you are getting for your dollars, whether it is by chasing click-through or by measuring how many subscribers you can get on to an email list.

Product roadmap and releases

In inquiry, we come to know the fact about mobile app retention, after just three days of the initial install, the average app loses 77% of its users.

Furthermore, PokemonGo is arguably the greatest app success story in history. It also has lost over 10 million users since its release and those that have not yet abandoned it are showing a large drop in engagement.

It’s not just enough to get an app to market, you must have a product roadmap that keeps the application fresh. It should evolve in capabilities in a series of releases spaced only weeks apart. One analysis showed that leading iOS apps put out a new version every 30 day on average.

When there is a situation that can cause application failure, it should be immediately reported up while stopping execution.

While users do not necessarily like crashes, this favorable to the alternative. It is much less annoying than an application that appears to work but slowly builds inconsistencies that degrade performance (and app store ratings) while possibly propagating corrupt data all the way to a production server.

We at Unanimous Studio provide all in one mobile application and game development solution for your need. Feel free to contact us here.

The mobile app business is booming and brutal at the same time.

According to the App Annie 2016 Retrospective on mobile apps, the number of worldwide downloads increased by 15% on a YoY basis from 2015 to 2016.

The total time spent on apps globally increased by 25% to 900 billion hours since last year.

Payouts to publishers also saw an increase of 40% to $35 billion.

But all that money isn’t equally divided among the more than 4 million apps on iOS and Google Play.

Like in the real world, the major share of the attention, download and revenue pie is grabbed by a tiny number of apps while the vast majority of apps wither on the vine.

According to one projection by Gartner only 0.01% of consumer mobile apps will be considered a financial success in 2018. This number has progressively gotten worse from 2014 when 1% of apps made money.

Building a decent app will cost you anywhere upwards of $100,000 and if you want to break even, let alone make a profit you will have to spend significant time and resources on promoting the app.

Previously we have written about how you can drive more app installs using Facebook ads and optimizing your App Store listing to get more downloads.

There are a number of ways in which you can promote your mobile app. This guiding light is all about how to promote your app using social platforms, and includes both free and paid tactics.

1. Product Hunt and Betalist

Product Hunt and Betalist are two of the most popular crowd sourced tech discovery platforms. We have previously written about how you can use Product Hunt to optimize your App Store (check out # 21 in this article) but the strategy also holds true for Android apps as well.

While the raw traffic numbers on Product Hunt by itself are impressive, what makes the platform punch above its weight is a passionate community and a roster of influencers who can help you get way more value than raw increase in downloads.

If your app is not yet released you can check out Betalist which follows the same community model as Product Hunt.

On Betalist, apart from building a pre launch list which guarantees an initial bump in downloads once your app is launched, you can also get access to beta testers who can help you iron out the bugs in your product.

This article about how 50 founders launched their sites and apps on Betalist should give you some insight on how to leverage the platform.

2. Facebook Groups and Messenger

We have already talked about using Facebook ads to drive app installs. However, you can also promote your app in thousands of Facebook groups either organically, or by running ads in groups

Even if you choose to go through the organic route, Facebook Groups right now is the best bet for rapidly building an audience. For more insights, there is a case study about a guy selling drone parts who hit 1000 orders in 6 months using only Facebook groups and a loyalty program.

It took him a mere two months to get his first 100 orders, selling drone parts online. Less than six months later, he had received his first 1000 orders. He was a part of several public groups. Instead of blatantly promoting his products or group, he offered advice and helped others in the group.He created a Facebook group as soon as he opened his online store to keep his customers engaged.

He performed a giveaway promotion in one of the other groups. But first, he asked the permission of the group moderator. Once he got their approval, he did a simple giveaway promotion. The giveaway promotion was very successful and lead to those members being curious and checking out this group.

After a period of time, customers began posting pictures of products they bought in the Facebook group. Soon they were also cross-posting these images to other related groups, giving him free publicity.

You can also use Facebook Messenger chatbots to run promotional offers related to your apps. With more than 1 billion users and an open platform which allows anyone to create AI powered chatbots neglecting Facebook Messenger can leave a large blind spot in your app promotion strategy.

3. Slack groups.

Slack has been one of the fastest growing business apps of all times with daily active users in the range of 4 million. But what’s frankly eye popping is 320 mins, the average amount of time spent by users on weekdays.

While users use Slack to communicate with their colleagues in private teams there are thousands of public Slack groups, with the demographic skewing tech savvy.

While you should ultimately focus on building your own community, you can get started by joining popular groups relevant to your target market and engaging with members. Many people love the relative privacy of Slack groups compared to public platforms like Twitter and you are likely to get more engagements and develop deep relationships if you play your cards well.

4. Medium

While Medium’s primary feature is the ability to write beautifully formatted content it also allows you to follow individuals, companies, and media and build a network.

At 96.7 Million monthly visitors Medium is ranked # 414 globally and # 213 in the US.

One of the highly effective ways of getting your message across on Medium is by building a Medium publication or by getting your content featured on one. Top publications on Medium have hundreds of thousands of followers and that sort of audience numbers can boost your app installs and generate chatter about your business.

Apart from the SEO benefits, building an official blog on Medium, like Slack’s Several People Are Typing will improve the engagement of your app and aid in app discovery.

5. Quora

Apart from extracting market intelligence and getting long tail access ideas, you can also use Quora to organically promote your app.

On Quora you can follow topics relevant to your app and keep an eye out on questions related to problems your app attempts to solve. Many topics have thousands of users and questions, and Quora makes it easy for you to follow related topics as well.

Once you are in, you can start answering questions, and plug your app whenever it’s relevant. Because Quora answers are also indexed by Google, writing a good answer will also rank higher in SERPs for targeted keywords, and will over time amass views and upvotes and keep driving app installs.

6. Snapchat

Snapchat’s on-demand custom geo-filters are one of the best and cheapest ways of popularize your app if your audience is on the platform (70% millennials are on Snapchat,).

In the early days when the feature rolled out one sneaker app named Kickster amassed thousands of downloads in 24 hours on a spend of $17.54!!.

Kickster’s first celebrity themed on demand custom geofilter on Snapchat (Source)

While Snapchat’s on-demand custom geofilters are getting more costly they are still pretty cheap compared to other forms of advertising.You can also drive app installs using Snap Ads which play between Snapchat Stories.

Oh, and you always have the option of growing your own following on the platform and then showing off your app’s capabilities using features. Like with all things organic this will take time, so don’t use this option for short term campaigns.

7. Instagram.

Right now, Instagram is the hottest major social media platform. This graph shows just how humongous Instagram’s user base and growth rate is.

On Instagram you can either take the long route and build a following of your own before promoting your app, or take the faster way and run Instagram Ads. Because Instagram uses Facebook’s robust ad targeting functionalities you can go as granular as you want with your targeting options, and reach the users most likely to download or engage with your app.

Instagram offers you three ad options: picture ads, video ads and carousel ads. Depending on your budget, you can use each of these options to run app install/engagement ads. Check out this post on Instagram ads to get started.

Influencer marketing is another option you can explore on Instagram. The platform’s engagement rate is 58x that of Facebook and 210x that of Twitter while 84% of users will take action based on opinions of others. Brands have also seen ROIs of up to 6.5 x with influencer marketing.

While celebrities like Selena Gomez routinely net $500,000 per Instagram post to promote a product, the platform has an entire ecosystem of influencers to suit every budget and demographic. If your app aligns with the influencer’s profile (a calorie app would work with a health blogger) Instagram influencers can expose it to a whole new audience.

8. Pinterest App Pin.

According to data from Global Media Insights Pinterest has 110 million active users, out of which 71% are female. 34% users are in the 18-29 age demographic while 28% are between 30-49 years old.

If your target market meets these characteristics Pinterest can drive a sizeable chunk of app downloads. One way to do that is to use App Pins. These are compatible with iOS apps and allow the user to download an app right from inside Pinterest.

9. Twitter.

Adding a Google Play or App Store link in Twitter automatically creates an app card which looks like this.

If you are running a promoted Tweet campaign and you have enabled deep links in your Twitter card, your audience will see a call to action which will either prompt them to open the app (if it’s already installed) or download the app directly from the app store.

Another organic tactic of promoting your app is by jumping on tweetchats which are frequently organized on a regular basis across multiple topics. You will have deeper conversations, make new relationships, connect with old users and attract new users.

10. Reddit.

While most of Reddit is virulently anti-promotion or anti-marketing, there are some specific subreddits where you can directly promote your app without getting banned.

One such subreddit is r/AppHookup which features paid apps with discounts, or apps offered for free for a limited time. With thousands of people actively looking for great deals on apps, this subreddit can be a great place to get some attention from your target market.

Other subreddits r/anroidapps , r/iosgaming , r/efreebies , r/AnroidGaming , r/GooglePlayDeals where you can promote your apps.

Follow the reddiquette of each of these subreddits while promoting your app.

The protocol is when self-endorsing an app, your promotion must be a self-post tagged with You must engage the community. Hit and run posts are not allowed.

Violation of these rules will lead to instant banning.

You can also promote a post on a subreddit, though be warned that the ethos of the community is fairly anti-advertising and the ROI on these ads might not amount to much.

However, you can also use innovative approaches like giveaways, and create a buzz for your app which will last long after the giveaway has expired.

11. LinkedIn

If your app is business focused, you can not afford to ignore LinkedIn with its 450 Million and growing members.

On the platform you can either take the organic route, by building a following on your Company page, engaging with people in your target market, getting active in groups and plugging your app where appropriate without being spammy, or …

… advertise on LinkedIn.

Ideally you should adopt the first and more sustainable approach which is a bit of a slow burn, but sometimes you might want to drive results faster.

This screenshot shows the different LinkedIn marketing options.

You will need to allocate more budget to LinkedIn marketing compared to Facebook or Instagram but LinkedIn’s CAC should be lower compared to traditional outbound methods.

Conclusion.

Have we missed any specific strategies for promoting an app using free and paid channels through social networks? Tell us in the comments below.

1.Jeopardy

3. Trivia Crack

4. Category Quiz (Trivia)

Here are 12 selective and amazing games piled up for you :

1.Minecraft PE

2. Exiles:

3. CounterSpy

4. Star Wars: KoToR

5. Star Command

6. SimpleRockets/SimplePlanes

7. Aralon: Forge and Flame

8. Soul Unleashed RPG

9. The Dark Knight Rises

10. Shadowrun: Dragonfall

11. Battlestation: Harbinger

12. Ravensword: Shadowlands

Game and app development company, Unanimous Studios also develop such games for their clients>  :-

I’ve had a ton of Puzzle games on my phone for ages:

Huebrix, Trains, Puzzle Retreat, Monsters Ate My Birthday Cake, Cut the Ropes, Where’s My Water, Hungry Cat Picross, Hitman GO, even Pudding Monsters!

So here’s We piled up a list of 12 best puzzle games for android users :

1.Shoot the apple

2. Triple town

3. Unblock Me

4. The Room 1 & 2

5. Silent Age

6. Yesterday

10 Must Play Addictive Games In Browser

7. Another World

8. Fire Maple Games

9. Clockwork Tales

Top 10 Indie Games Of April 2016

10. Quell

11. Carcassone

12. The Last Door

Honorary mention : WordMine

Cover Image Source