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Brand Safety, Ethics, and Compliance in Roblox Campaigns
Introduction Marketing to young audiences carries heightened responsibility, especially in immersive and interactive environments like Roblox. With most Roblox users under 18—and many under 13—brands must ensure their campaigns are not only engaging, but also ethical, compliant, and safe. Roblox provides a powerful platform, but it’s up to brands to use it responsibly. In this…
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Retail, CPG & Entertainment – Full-Funnel Brand Campaigns in Roblox
Introduction Roblox is no longer just a platform for kids’ games—it has evolved into a full-fledged marketing channel where brands can run measurable, full-funnel campaigns. From awareness and engagement to conversion and loyalty, Roblox enables retail, consumer packaged goods (CPG), and entertainment brands to reach users in powerful new ways. In this blog, we’ll explore…
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