Phygital Commerce – Linking Virtual Play to Real-World Purchases in Roblox
The line between the digital and physical world is fading fast. As Gen Z and Gen Alpha embrace hybrid identities, brands are starting to tap into “phygital” commerce –where virtual experiences lead to real-world purchases. And Roblox is leading the way. With its new commerce capabilities, Roblox is becoming a powerful platform for brands to…









