Roblox is no longer just a platform for kids’ games—it has evolved into a full-fledged marketing channel where brands can run measurable, full-funnel campaigns. From awareness and engagement to conversion and loyalty, Roblox enables retail, consumer packaged goods (CPG), and entertainment brands to reach users in powerful new ways.

In this blog, we’ll explore how these industries are leveraging Roblox to deliver full-funnel strategies, combining immersive storytelling with product discovery and conversion.

Details

In a traditional digital funnel, users move from awareness to interest, then desire, and finally action. On Roblox, the funnel collapses into a single space where users discover, explore, try, engage, and purchase—all in one persistent branded world.

How retail, CPG, and entertainment brands use Roblox across the funnel:

1. Top of Funnel: Awareness and Discovery
   Branded experiences, game sponsorships, influencer campaigns, and avatar items raise brand visibility among hard-to-reach Gen Z and Alpha consumers.
2. Middle of Funnel: Engagement and Education
   Mini-games, interactive quests, videos, trivia, and narrative-driven missions help users learn about a brand and its products while having fun.
3. Bottom of Funnel: Conversion and Purchase
   Shopify-integrated commerce APIs enable real-world purchases, while UGC unlocks spark interest in exclusive items. Some campaigns also use Roblox promo codes tied to retail packaging.
4. Post-Funnel: Loyalty and Retention
   Reward systems, digital collectibles, and community-driven events encourage repeat visits and deepen brand loyalty.

Case Studies or Success Stories

1. Walmart’s Universe of Play
   Walmart built an immersive Roblox world tied to its holiday toy catalog. Users explored branded play zones, collected toys, and earned rewards. The virtual world supported discovery and tied into real-world toy sales.
2. e.l.f. Up! Financial Literacy Game
   A creative CPG campaign that taught financial literacy while subtly promoting e.l.f.’s beauty products. The educational content reinforced brand values and kept users engaged.
3. SpongeBob SquarePants Obby
   Paramount used this game to promote new SpongeBob content. Promo codes in physical toys unlocked exclusive digital content—merging media, retail, and gaming into a seamless experience.
4. Netflix Stranger Things Experience
   Netflix launched a virtual Hawkins world that let users explore locations, uncover secrets, and unlock content, building hype around a new season launch.
5. Fenty Beauty
   Blending retail and entertainment, Fenty’s Roblox experience allowed product exploration, avatar styling, and in-world checkout.

Key Takeaways

• Roblox supports the entire marketing funnel in one platform.
• Immersive storytelling increases time spent and brand recall.
• In-game promotions and UGC content drive product discovery and engagement.
• Real-world commerce tools allow direct-to-consumer action.
• Loyalty systems and digital collectibles keep users returning.

Conclusion

Retail, CPG, and entertainment brands are redefining engagement through Roblox. By consolidating awareness, education, and purchase into a single interactive environment, brands not only increase ROI—they build long-term relationships. Roblox isn’t just a playground; it’s a strategic marketing universe.

Call to Action

If you’re a retail, CPG, or entertainment brand, it’s time to rethink your funnel. Bring your next campaign to life inside Roblox and create a fully immersive path from discovery to purchase. Now is the time to experiment, innovate, and engage a digitally-native generation where they already spend time. In the next blog, we’ll break down how brands can work with influencers and UGC creators on Roblox.

FAQ

Q1: How does Roblox compare to traditional ad campaigns?
Roblox offers higher engagement, deeper storytelling, and often stronger recall metrics compared to display or social ads.

Q2: Do I need to sell something for a Roblox campaign to work?
No. Many campaigns are designed around awareness, education, or fandom building.

Q3: How do I connect retail products to Roblox?
Through promo codes, redeemable in-game items, or packaging tie-ins. Shopify integration also supports direct-to-consumer product sales.

Q4: Are there ROI measurement tools available?
Yes. Tools like CreatorExchange.io and Roblox’s native analytics offer detailed funnel tracking and performance insights.

Q5: Can multiple brands collaborate in one experience?
Yes. Roblox supports multi-brand hubs, ideal for cross-promotions or seasonal campaigns.

This blog explores how to use Roblox-native tools and platforms like CreatorExchange.io to measure success and improve branded experiences.

Making Sense of the Data: How to Measure Success on Roblox

Roblox offers multiple touchpoints for understanding player behavior, but raw metrics can be difficult to contextualize without the right strategy. Brands need to identify which KPIs matter and how to use analytics to drive iterative improvement.

Key performance areas to track:

1. User Acquisition Metrics
   Monitor how users discover your experience—via Roblox search, homepage placement, influencer promotion, or direct traffic.
2. Engagement Metrics
   Track average session length, total visit duration, repeat visits, and concurrent users. These indicate stickiness and replay value.
3. Conversion Metrics
   Measure how many users complete desired actions like purchasing real items, equipping branded UGC, or completing in-game quests.
4. User Retention and Return Rate
   Are players coming back? Retention curves reveal if your experience has long-term appeal.
5. Drop-off Points
   Where are users leaving the experience? Identifying these zones helps reduce friction and improve flow.
6. Commerce Funnel
   For experiences with real-world checkout, track impressions-to-clicks-to-purchases inside Roblox’s commerce API (powered by Shopify).
7. Avatar Engagement
   See how many players equip your branded digital items, which can indicate brand affinity and visibility.
8. Event Tracking and A/B Testing
   Use events to test new features, missions, or promotional content. Compare results across variants to refine UX.

Data-Driven Success: How Top Brands Use Roblox Analytics

1. Twin Atlas Merchandise Campaigns
   Using CreatorExchange.io, Twin Atlas tracked in-game store performance and saw that over 90% of merchandise sales came from within Roblox. The ability to isolate top-performing items and test promo timing led to improved monetization.
2. e.l.f. Up!
   Analytics revealed that financial mini-games had a higher retention rate than passive zones. e.l.f. used this data to reallocate design focus toward interactive learning.
3. Gucci Town
   By monitoring daily player counts and avatar item usage, Gucci refined their item drop schedule to align with high-traffic periods, boosting visibility.
4. Nike’s NIKELAND
   The sportswear brand used event tracking to see which mini-games had the best completion rate and updated game loops accordingly. Real-time metrics helped them launch timed sneaker drops with maximum traffic.

Key Takeaways

• Define your KPIs before launching your Roblox experience.
• Engagement and retention are leading indicators of long-term success.
• Tools like CreatorExchange.io make Roblox data accessible and actionable.
• A/B testing allows for data-driven creative iteration.
• Real-world commerce performance is fully trackable within Roblox’s API.

Conclusion

You can’t improve what you don’t measure. Analytics transform branded Roblox experiences from creative campaigns into data-backed marketing engines. With platforms like CreatorExchange.io and Roblox’s native tools, brands can monitor every click, interaction, and conversion to refine strategy and justify investment.

Call to Action

Before or after launching your Roblox activation, set up analytics tracking to monitor performance. Collaborate with a development partner who understands both creative execution and data measurement. In our next blog, we’ll showcase standout case studies from fashion, beauty, retail, and entertainment brands that are winning in the Roblox space.

FAQs

Q1. What’s the best analytics tool for Roblox brand campaigns?
A1. CreatorExchange.io is a leading option, offering dashboards tailored for branded experiences.

Q2. Can Roblox track individual user actions?
A2. Yes, developers can implement event logging for actions like quest completions, item purchases, and session length, while respecting privacy.

Q3. How can I measure ROI from real-world product sales?
A3. If using commerce APIs, Shopify metrics can be tracked through CreatorExchange.io or internal Shopify dashboards.

Q4. Is the analytics setup done by the brand or developer?
A4. Usually by your Roblox development partner. Make sure to include analytics setup in your project scope.

Q5. Can I monitor campaigns in real time?
A5. Yes. Many tools offer real-time dashboards to track concurrent users, drop-off points, and conversions.

Phase 1: Conceptualization and Ideation

Every unforgettable game begins with a spark of imagination—a concept craving development. At this initial stage, our creative team engages in brainstorming sessions, diving into diverse themes, narratives, and gameplay mechanics. This ideation phase is boundless, embracing a wide spectrum of possibilities. Essential questions are raised: What unique experiences can we deliver?  Who is our target audience? The goal is to forge a compelling, innovative, yet feasible game concept.

Phase 2: Planning and Pre-production

The transition from concept to concrete planning signifies the start of pre-production, which establishes the foundation for the game’s development lifecycle. Key activities in this phase include:

• Scope Definition: We define the game’s scope, outlining what will be developed and identifying opportunities for potential future expansions.
• Documentation: We prepare comprehensive design documents, technical specifications, and project timelines, serving as the project’s blueprints.
• Prototyping: By creating a prototype, we can test and validate gameplay concepts and mechanics early on. This initial build highlights areas for improvement, ensuring the game’s design is both solid and engaging.

Phase 3: Production

The production phase is when ideas transform into reality. This labor-intensive stage is characterized by:

• Asset Creation: Our artists and designers animate the game world, creating characters, environments, animations, and user interfaces. Their creativity harnesses technology in a quest for immersive and visually stunning experiences.
• Game Development: Concurrently with asset creation, our developers write the code that forms the game’s framework. Employing agile methodologies, they develop gameplay mechanics, physics, AI, and ensure assets are seamlessly integrated with the chosen game engine.
• Level Design: Our designers carefully craft and structure levels, balancing challenge and enjoyment to optimize player progression and the overall flow of the game.

Phase 4: Testing and Polishing

Perfection is sought through rigorous testing and refinement. Our quality assurance teams diligently identify and fix bugs, while user feedback from alpha and beta testing phases proves invaluable. This feedback informs adjustments that improve gameplay and the user interface. The polishing stage focuses on refining visual details, enhancing performance, and guaranteeing the game offers a seamless experience across different devices and platforms.

Phase 5: Launch

The launch phase represents the culmination of relentless work and teamwork, mixing excitement with apprehension. Pre-launch marketing campaigns are designed to build buzz and anticipation. When launch day arrives, and the game is released to the public, it signifies a remarkable milestone. Yet, the journey doesn’t conclude at this point.

Phase 6: Post-launch Support and Updates

After launch, attention turns to supporting and enhancing the game, guided by player feedback and engagement. Continual monitoring of game performance, resolving any issues, and rolling out updates and expansions are crucial for keeping the game fresh and captivating for its audience. Furthermore, nurturing a community around the game deepens the connection with players, providing valuable insights that inform future developments.

Why Partner with Unanimous Technologies?

At Unanimous Technologies, we take pride in developing not just games but creating unforgettable experiences that resonate with players around the globe. Our holistic approach to game development includes:

• Expertise Across Genres: At Unanimous Technologies, our team’s portfolio covers the entire gaming spectrum, from accessible casual mobile games to complex MMOs. This wide-ranging expertise demonstrates our ability to excel across various genres and platforms, such as PC, consoles, and mobile devices. Our ability to cater to a diverse audience, addressing the specific challenges and opportunities each genre offers, sets us apart in the industry.
• Passion-Driven Development: At the heart of Unanimous Technologies lies a team driven by an extraordinary passion for gaming. This enthusiasm propels us to venture beyond the conventional, breaking new ground and delivering more than mere games. We strive to craft immersive, captivating experiences that emotionally engage players, making stories, worlds, and characters come alive in memorable and engaging ways.
• Innovative Use of Technology: We’re at the forefront of game development technology, always exploring new tools, engines, and methods to lead the industry. Our dedication to innovation produces games that are visually stunning, engaging, and built for the future. With advanced features such as AI-driven characters, realistic physics, and dynamic environments, our games offer immersive and ever-evolving experiences.
• Agile and Collaborative Approach: Our development process thrives on agility and collaboration. Utilizing agile methodologies, we achieve flexibility across all stages of development, swiftly adapting to feedback or seizing new opportunities. This method cultivates a creative and welcoming atmosphere for ideas to grow and innovation to thrive. With regular sprints, iterative development, and ongoing testing, we keep our projects focused and ready to meet any challenges.
• Commitment to Quality: Quality is the foundation of our work at Unanimous Technologies. From inception to launch, every development phase is marked by our pursuit of the highest standards. We aim to surpass player and industry expectations through thorough testing, attention to detail, and ongoing improvement. Our quest for excellence ensures our games are not just fun and engaging but also reliable and high-performing.

The path from concept to launch showcases the creativity, dedication, and technical excellence of our team at Unanimous Technologies. As we navigate the intricate world of game development, our commitment to excellence, innovation, and creating memorable games remains unwavering. Whether you’re an aspiring game designer with a dream or a company eager to make your mark in the gaming world, Unanimous Technologies is the partner you need. We’re ready to turn your visions into the next gaming phenomenon. Let’s embark on this extraordinary journey together, from the boundless realms of imagination to the thrilling reality of game launch.

Two of the games which are based on two desert species  :-

Camel

Godawan Great Indian bustard.

Are under development at our game  studio.

The Great Indian Bustard or Indian bustard is a bustard found on the Indian subcontinent. A large bird with a horizontal body and long bare legs, giving it an ostrich like appearance, this bird is among the heaviest of the flying birds. This bird is an endangered species and govt is trying best to make sure they survive and nourish in Rajasthan.

Flappy Godawan

Flappy Godawan is a 2.5D side scrolling game with tap to move & platform style game play. This game features a 3D musket of Godawan bird and developed using unity3d game engine

Camel Racing

Every year different desert festivals take place in Rajasthan state and camel race is one of its key feature. Camel is one of the official animal of Rajasthan.
This game will soon  be live on app store & play store, this game is developed using unity3d game engine.

Even though the term ‘Augmented Reality’ was coined in 1990 by Tim Caudell, the concept of embedding computer-generated videos and images into user environment has been around since 1968. Considering the fact that the AR market worldwide is all set to top $56 billion by the year 2020, industry insiders believe that this technology is likely to dominate both Google Play and App Store through 2018 and beyond.

Initially, AR powered headsets and because it came with a number of vulnerabilities, companies were hesitant to invest in this new technology. However, everything changed when Pokémon Go got more than fifty million downloads within only nineteen days!

Augmented Reality is Changing the Gaming Industry

Augmented Reality or AR is regarded as one of the greatest technological innovation, which has significantly affected the world of mobile app development, especially the gaming industry.

With the use of AR, game developers can add virtual elements to the physical environment either through a head mounted display or a smartphone device. Thanks to this technology, developers are able to make use of real backdrops and fill it in with game characters that are able to interact with the gamers.

The best part about AR technology is that players can play games from anywhere and the experience is always going to be different!

Following the ready acceptance of AR by ardent game lovers, Microsoft is all set to roll out its proprietary HoloLens. This is expected to provide users with a much more enhanced and fluent experience in the physical space around you. Their headset is opined to be superior and advanced than anything else in the market at the moment. Even Google has announced ARCore, which is an AR platform exclusively for Android devices.

With the different operating systems embracing AR technology, it is making game development and mobile game development easier and maximizing the potential of the mobile gaming industry.

How is AR Transforming the Mobile Gaming Arena?

Augmented Reality makes use of computer vision and track through a smartphone’s camera in order to anchor a virtual object with a physical point in your environment. So, the way you move the camera or whenever you move closer or farther away, the object is able to maintain its location and you get a view of the real world in the virtual world. Some of the popular frameworks that developers are using in game development and mobile game development are given below:

• ARCore (Android): Brand new AR experiences are being shaped by Android’s ARCore. This framework can seamlessly alter and harmonize with the virtual and physical worlds. This development ecosystem blends in the real world with the virtual content and shows it to the users, via their mobile devices with the help of light estimation, motion tracking and an in-depth understanding of the environment.
• Vuforia (Unity 3D): Unity developers are able to develop games having engaging, immersive AR experiences thanks to Vuforia. The technology is redefining gaming experience in new perspectives and ways. With the help of Vuforia, it is easier to create AR-enabled games that are compatible with a wide range of handheld and head-worn devices running on both iOS and Android
• ARKit (iOS): ARKit comes with iOS 11, which is a framework that enables developers to create unmatched AR experiences for iPhone and iPad. Utilizing the ARKit, gamers can definitely push their gaming experience to immersive and beautiful places.

In the gaming industry, AR is getting implemented deeply in different categories, such as:

• Shooting games
• Strategy-based games
• Sports games
• Geo-located based games
• RPG games
• Table and card games
• Casino gambling games
• Quest games

With the implementation of AR technology in game development, users are able to enjoy playing virtual games, which feel very much like real-life games. Since the lines between virtual and physical world is blurred in AR, gamers get a much more engaging and interesting experience. From creating strategies to fighting with enemies, building cities to scoring goals, AR allows gamers to feel like they are live in action and not just a mere spectator.

What are the Benefits of Augmented Reality for Games?

• AR provides developers the perfect opportunity to push their creativity levels and create best-in-class gaming experiences.
• The technology provides unparalleled reliability.
• Advanced vision is generated thanks to the advanced technology.
• Different varieties of 2D, as well as, 3D models and games are supported thanks to the AR technology.
• Offers a completely different and captivating gaming experience that has the potential to even attract non-gamers into the trend.

At the rate that AR technology is growing, it would be a shame for game developers to not make use of this technology. Industry experts have predicted that by 2021, the global AR gaming market is going to increase by approximately 151.4%.

Even though AR was introduced some years ago and it is still in a developing stage, it continues to create ripples across the gaming industry in the world. Not just gaming, but AR can be implemented in all aspects of life. If reports are to be believed, even Facebook is working on a platform that will offer support to AR games with location-enabled features.

It is believed that AR will change the way smartphones are used forever. This technology alone has the potential to enhance the potential of mobile gaming. As mobile developers inch closer to making better use of AR, the possibilities of gaming applications becomes even bigger. Anybody wanting to make their name in the mobile gaming market can do so by utilizing this technology. Even the drabbest games can be brought to life by implementing Augmented Reality. So, if you have an idea for a game and wish to explore more, speak to mobile game developers and find the best way to utilize the AR technology. Do your due diligence and carry out a market survey before commencing the development process.

The reasons for a mobile game to fail can be innumerous, such as:

• The inability of the game to make money or fetch lucrative return on investment
• The budget is exhausted just on the development and there is nothing left for innovation or even marketing the game once it has been developed
• The game is extremely complicated or too heavy

But, you can improve your chances of success by taking into account the following game development tips.

#1 Identify the best platform

Assuming that you already have a brilliant idea for the game, the next important thing is to determine the perfect platform – Android, iOS and Blackberry or hybrid. Every platform has its own share of advantages and disadvantages, and the platform you choose is going to determine the overall experience of the game. You may also choose to launch your game on multiple platforms in order to increase visibility and engagement. In case you are looking forward to connecting with a lot of audiences, Android will probably be the best choice followed by iOS.

The basic factors to consider when selecting a gaming platform are:

• Your targeted audience for the game
• The graphics and processing requirements of your game

#2 Create Excellent UX/UI

What makes a game truly interesting and engaging is UX/UI. You need to absolutely make sure that the design of your game is attractive and compelling. If your game involves complicated controls, you must remember to include tutorials so that it is easy for the players to understand the game. You need to include practice stages so that the users get a hang of the game and as their interest builds up, so should the levels. Also, you need to design the graphics keeping in mind the best possible resolution and maximum screen size. If the graphics of your game pixelates, you can be sure of users rejecting it and downloading your competitors’ games.

#3 Say a Story through Your Game

If your game says a story, it will appeal to the audience even more. They will simply play the game to know the entire story. In case you do not have a story for your game, you might consider creating one. Stories are a fantastic way to attract the attention of the users and also lend meaning to your game. Since stories give boring characters and objects meaning, every game user likes story-based games. Games that have a brilliant storyline, compels users to keep returning back to the game. Your ultimate aim must be to make the users curious about what’s going to happen next as he or she progresses through the levels. Only a powerful story backed by excellent graphic design can make your game development and mobile game development a huge success.

#4 Integrate social media

The number one way to drive engagement today is with the use of social media. People love gaming levels, the rewards, sharing gifts and so on. If you want to generate traction for your game, social media is the best way. It will also act like word-of-mouth publicity when everybody across social media channels will be talking about your game. If you want to create a buzz around your game and drive social engagement, target influencers and social communities. Try and include social media elements wherever you can in your game development plan.

#5 Make Use of Interesting Sounds

If you want to hook the attention of the players, music plays a major part. You can choose different source sounds for explaining various game scenarios and you can also use varied audio effects. There are certain free versions, but it is best if you create your own. With your own custom music, you can create a brand and keep the gamers engaged. Impactful audio attracts the attention of the game players and helps to create an interesting and thrilling gaming environment.

#6 Test, Test and again Test

Irrespective of whether you choose Android or iOS for your game, nobody likes crashes and bugs. The last thing that any game developer would want is the users uninstalling the game because the game is not able to perform a specific task. So, make sure that you rigorously test your game on varied platforms. You may also try to play the game in several different ways to ensure that it works smoothly and without any glitch.

#7 Invest in Marketing

So, it is great that your game has social media integration and the design is outstanding, but without marketing you cannot expect your game to be a huge success. First, you need to craft a stunning and worthy launch and pool in all your efforts to target game communities and influencers. You may also include in-app ads to increase the download of your game and revenue.

To sum it up, you need to start with a great idea and follow it up with attention-grabbing design, arresting music, social media integration and a whole lot of marketing and advertising. You must also try to say a story through your game, which might be super simple like, a prince rescuing a princess from the tower or as difficult as an individual is given the responsibility to save the world.

Game development and mobile game development is not the difficult part, it is bringing together the ideas so that you can go above and beyond your competitors. With a strong storyline and all the aforementioned elements in place, you will surely be able to create a game that will become as addictive as Candy Crush.

Do you want to share any tips for first-time game developers? Are there any specific things that they should keep in mind? Kindly give your suggestions or tips in the comments below.

Engrossed people should take a closer look at the numbers to learn more and gain useful vision. Today, the video game industry generates billions of dollars within the United States.

How Much Money Does the Video Game Industry Make?

The video game industry is earning billions of dollars from markets around the world due to the growing appeal of video games. Within the United States during 2016, the Entertainment Software Association (ESA) reports that the industry generated $30.4 billion in revenue just for sales. In 2015, consumers spent $30.2 billion on games and consoles. While the decimal change represents about $200 million in growth.

The global market for video games looks even more impressive. In 2016, video game players around the world spent about $99.6 billion, an 8.5 percent increase from 2015’s $91.8 billion in revenue. Outlook expect global revenues to continue growing for the foreseeable future. The global video game industry will generate $106.5 billion in 2017, $112.5 billion in 2018 and $118.6 billion in 2019, if foresee is accurate.

Who Makes Today’s Video Games?

Analysis from ESA also shows who makes video games and where they make them. According to ESA, 96.55 percent of congressional districts have at least one video game company or a higher educational institute that offers video game education probability. At least one video game company is there in every state that elaborate games, distributes content, manufactures hardware and software, publishes games, or provides services to consumers.

Some cities and states have more video game companies than others. Washington takes third place with 221 video game companies. Texas comes in second place with 268 companies. California stands at the top with at least 853 companies.

A large amount of video game companies in the United States play significant roles in the industry’s recruitment opportunities. In America, video game companies employ about 65,678 people. Approximate 35,325 professionals survive on Video game jobs in California. Considering that these professionals earn, on average, $97,000 per year, video game companies and the jobs that they create have become fundamental parts of local economies as well as the national and global economies.

Who Plays Today’s Video Games?

The types of video game players that help shape today’s market may surprise people who haven’t researched the topic. In 2017, the vast majority (72 percent) of video game players are 18 or older. Video games, in other words, are not exclusively meant for children. In fact, the average gamer is 35 years old.

Adult women also compose a significant portion (31 percent) of video game players, which makes them a larger group than male players under 18 (18 percent).

Why Do People Play Video Games?

People have a variety of reasons for playing video games. Surveys show that 53 percent of persistent players say that they play video games because the activity helps them connect with friends; 42 percent of frequent players say that video games give them opportunities to spend time with family members.

Who people play with adds support to these statements. Research shows that players devote 40 percent of their time to playing with friends, 21 percent to playing with family members, 17 percent to playing with parents and 15 percent to playing with spouses or partners.

These statistics suggest that video games create opportunities for socializing. Even people who are alone while they play games often connect with their friends and relatives online so they can share the experience.

What Types of Games Do People Want to Play?

Radically there is transformation in the types of video games that people play due to the internet connection of Smartphones, tablets and other devices. In fact, mobile gaming is one of the fastest-growing segments of the video game industry.

In 2015, mobile gaming accounted for 36 percent ($30.4 billion) of revenues around the world. The amount grew to 39 percent of the industry in 2016, when mobile gaming generated $36.9 billion. From 2015 to 2016, revenues from PC games fell by 1 percent. Credit from console games also fell by 1 percent. These numbers make it obvious that mobile games are slowly taking over a larger share of the market. Examiner expect that mobile games will account for 46 percent of the video game industry in 2019 while the popularity of console games will fall to 26 percent and that of PC games will fall to 25 percent.

The video game industry will continue to evolve as companies develop new technologies and titles that keep players interested. Still it’s nearly impossible to predict specific numbers, the industry looks like it will keep growing for many years to come.

Source

Different ad networks cater to different types of advertisers and publishers.  Fee models also differ and not all will work equally well for all app.

How we’ve evaluated the different networks
Firstly, we’ve looked for networks that advertise either wholly or in part, that are specifically targeted at games developers. We’ve found that networks that have mobile games at the leading edge of their mind tend to have characteristics and functionalities that boost the performance of in-game apps. In precise, the design options and ad formats that are display tend to be based on a perceptive of what works best in games, although the analytics tools that are included are also, usually game-developer-centric. Similarly, according to appeal either directly or through the medium of an automated exchange, it’s important that game programmers work with advertisers. Always, game-centered networks hold a bulk of these advertisers.

Secondly, we’ve looked at the particulars of the features available on each network. The key word here is “specific”. There is a lot of overlap between what’s offered, a programmatic (automated) ad serving exchange, most networks will offer the same set of standard ad formats, some kind of direct marketplace and the list goes on. It’s frequent that extra little feature that makes the difference, such as the ability to serve house ads to your own user-base, such as with ChartBoost, or the fact that a mediation platform doesn’t have its own ad network, as with MobVista, refuse certain advertisers from serving your app, such as with Upsight, and therefore isn’t competing with third parties.

The mediation companies

Most app programmers use a mediation platform – which allows them to approach advertisers from other networks along with the platform’s native network. A low ad fill rate is one of the most commonly-cited issues with smaller ad networks, particularly for game developers. You can rank your various chosen networks to favour those that perform best by using a mediation network. There’s also the practical benefit of only having to use one SDK.

It is important to convey in mind, however, that although you can access third-party networks through a mediation platform, many of those networks have unique features that it’s not always possible to utilize unless you’re pleasing directly. It’s also important to consider  bidding functionality, supported formats and targeting.

There are a handful of mediation platforms that have a strong focus on mobile games. Before jumping into the specific networks, let’s take a look at them.

MoPub and Admob

We haven’t evaluated these two networks separately because they’re so widely-known. The mediation platform MoPub is an immense app ad network in the world, although AdMob, which is run by Google, is another huge player.

Should AdMob or MoPub be the go-to for those starting out?

If you’re starting out, AdMob and MoPub are good networks to begin with. They offer all the standard features of a large mediation platform and also act as a good baseline with which to measure the performance of other networks. You’ll also be able to examine all of the major ad formats and analytics functionalities.

1. Mobvista

It’s mediation network that was founded in China in 2013 and is also a game analytics. It has been responsible for driving the success of several high-performing games in Asia. NativeX, an ad network concentrate on mobile games that is included in the top 15 list below, is owned by Mobvista, so you’ll be able to take advantage of their native ad technology.

The support that Mobvista provides for other networks is pretty extensive and App-walls, ad feeds, interstitials, video, icon, native, banner…all are list of supported formats is a boon for gamers. You can also use the platform’s technology to serve your own in-house ads to your followers. For a hands-off access, Mobvista’s internal algorithm, which utilizes abundant amounts of data, will do the backend leg work for you.

2. Upsight

 Upsight is a completely impartial mediation platform, which means that it does not fill ads from its own network so there’s no competition against third-party networks. It has also recently acquired Fuse Powered. Instead it relies on charging a fee or revenue share. It also provides a well-developed segmentation and analytics platform, which means that ads are targeted at the relevant users.

3. Propellor

It is a UK-based ad mediation platform with a focus on mobile games. Many publishers cite the simplicity of the platform as a major plus along with the high degree of automation, which ensures best revenue generation from ads. Most ad formats are supported.

4. iRonSource (formerly Supersonic)

This is another mediation network that is unique as far as game developers are concerned. It’s heavily game basic and boasts a huge portfolio of clients that are effectively monetizing their mobile games. Their SDK is constructed to integrate freely and seamlessly with big game-focused ad networks. Their delivery process is based on a “weighted” system, whereby requests are sent to top-performing ad networks in parallel, rather than exhausting one network’s inventory before moving onto the next.

5. Fyber

This is one of the well-known supply-side-platform (SSP) mediation platforms. It empowers developers to sell their ads through a range of networks, automatically enhancing ad revenue in the process.They offer an extensive array of services, encompassing mediation, a direct exchange & an ad server, alongside advanced publisher tools and analytics. Their dashboard is highly customizable, so if you choose to go with them you’ll have a lot of opportunity to determine the kind of blend that you want of automated mediation, direct deals and serving from their own network.

6. HeyZap

This is an ad mediation network directed generally at games-developers that combines an in-depth access to segmentation with a variety of ad formats. The user interface is also very simple and so a good choice for beginning developers. They have a number of renowned apps in their portfolio, including Crossy Road and Governor of Poker 2.

7. ChartBoost

ChartBoost is a San Francisco based ad network intended exclusively at game developers, dealing mainly in interstitial and video ads.

Their key features include:

• Free interstitial and video cross-promotion

This feature allows to cross-promote new titles to the existing app traffic. For example, that you were responsible for creating Temple Run and you wanted to market Temple Run 2 to all of your current users. From beginning, an app run to track of an ad campaign, for free is done by Chartboost network.

• Direct marketplace

The best features of Chartboost’s marketplace is functionality for making direct deals. You can pick indeed which games will be promoted to your user-base or pick which games you will be advertised through. There are no intermediary fees so you can earn up to 100% of the profits.

• Transparent programmed marketplace

Chartboost is a games-only structure, that targets on ad post to active gamers, app developers can receive highly-targeted users at scale. The structure is very translucent and developer have full control over which promoters they include alongside access to information about which adverts are being shown. There is also an entertainer of game-specific features, such as “in-play”, a design integrate that allows developers to create ads that render in the gameplay environment, offering a seamless native experience for players and another testing option for developers in their seeking of optimum ad revenue.

• Analytics custom to games developers

Also, endeavor a matter of impressive data tools and reports, such as their monthly global heatmap that details the average cost-per-install of apps on iOs and Android devices.

As a game developer, it’s significant testing out ChartBoost with an app before trying out other ad networks.

 8.Unity Ads

On the downside, some have protest that the Unity Ads network provides a low fill rate. The main benefit here is the ease of mixture (no SDK is required for Unity-built games) and the quality of the ads. Using the network can be quite lucrative if you do have the right country/device demographics for targeting.

Unity Ads is a network geared precisely towards games built with the Unity engine. The focus is on video ads that integrate seamlessly with Unity games. Because it targets users that are interested in playing a particular type of game, the network can work particularly well for developers.

9. Vungle

Vungle is an impressive network, and one that game developers should take note of. To provide actually unique ad experience for app users, the network assist only video ads and relies in part on an extensive in-house team of creatives.

They also have a software-guided marketplace, called Premium, where developers are able to sell their ad spaces. Vungle’s internal ranking system can often work particularly well for the app which is at the peak of its popularity. There is also a separate marketplace where, with Vungle acting as the intermediary, you can sell ad space directly to premium clients.

10. MobileCore

MobileCore, which is part of the group of companies that includes software enormous install Core. An emphasis on serving ads that fit seamlessly with games, this is another ad network that’s targeted primarily at gamers. They focus on an Android ad network but now also have an SDK for iOS apps too. MobileCore has pushed a handful of unique ad formats. Their “stickeez” format, for example, makes use of a customizable, brandable pop-up icon that renders into a full overlay, whilst their “In-Stream” interstitial ads offer a range of options for players. If the app is designed for Android, it’s worth testing a few of their unique ad formats and tracking how they perform.

11. NativeX

NativeX define itself as the “leading native ad technology for games”. That’s a pretty big invite for game builders. They specialize in native ads and their commitment to this particular ad format, which is one of the top-performers in mobile games due to its unintrusive nature. The developers have access to a range of uniquely-suited advertisers. They have a host of testimonials from reportedly happy game developers.

This is a particularly easy option for developers who aren’t overly tech-savvy as their lightweight SDK can be handled from their web portal. Many of their ad formats, such as “triad videos”, also offer options to players to choose video of their own choice i.e. customization options. They also have extensive tools for tracking and analytics as well as running own loyalty programme (offering rewards to your players, for example).

12. TapJoy

TapJoy is well-known as a cost-per-install(CPI) network with a range of advanced targeting features. It offers interstitials and walls, alongside direct play ads (where a game can be played inside another app for a brief period).

TapJoy has strong connection with several ad mediation companies and so can provide high fill rates. It’s a big network, with some pretty hefty financial backers, so it’s well worth checking out if you’re a developer. The dynamic retargeting features and the performance to easily run in-app promotions and utilize push alert, as two examples is an added bonus.

13. InMobi

InMobi is a vast ad network that has placed personalization at the heart of its access to advertising. It designs “discovery zones” in apps, advertising spaces that “learn” about user behavior and deliver tailored ads appropriately. The network has a huge user baseand has garnered a number of awards, including being named one of the “most disruptive companies” of 2013.

InMobi’s access is all the more remarkable because it’s been given so little concentration by other networks. When you think about it, the idea of data-driven actualized app ads seems like a no-brainer. They also place a strong significance on the visionary quality of their apps, with display, rich media, video and native ads all supported. It’s feasible for builders to compose their operations by making prompt deals with advertisers or by using InMobi’s programmatic deals.

14. PlayHaven

Playhaven is an ad network wholly for mobile games and it makes no amends for it. It offers leading segmentation technology (developers to target ads at different subsections of their player base at distinct times). There is also service to boost in-house ads to users. The network focuses on interstitial ads.

Some developers have reported uniquely high eCPMs with Playhaven and their non-incentivized ads (mean that the advertisers they attract tend to be of a high quality overall).

15. Kiip

Kiip works slightly individually from the other networks on this list. Their toolkit is easy to incorporate with your app and includes a host of exclusive tools. In affiliation with their partners, they work by offering rewards, both real and virtual to player-base, with revenue earned whenever a reward is reclaimed. It’s a certainly unique access to advertising because it offers players value, advertising other brands at convenient times (such as when a player has completed a level), whilst allowing developers to monetize. Some developers don’t even view it as advertising!

Conclusion

Many developers, particularly game developers, leave big chunks of revenue on the table when it comes to choosing an ad network.

The developers should always be testing and analyzing the different ones that are available to come up with their own winning mix as the ad formats, advertisers and segmentation tools can vary widely across networks.
Here are the 15 top mobile ad networks compared according to their features and pricing models:

Contact unanimoustech.com to integerate any mobile Ad network in your app for monetization.

It has been both unique and unexpected the meteoric boost of Pokemon GO to glory and success . It shot to the top of the app store in 24 hours and easily outpaced Clash Royale as the biggest game of 2016. Within a few days it had more users than Tinder. The share price of Nintendo went through the roof and, as you can see from the graph below, as of 11th July, it was well on its way to outdoing Snapchat and Google Maps!

With the basic clause out of the way, in this article we’re going to take a look at some of the monetization methods that Pokemon GO is using to fuel millions of dollars in profit every day. To have an outstanding app of the same calibre as Pokemon GO, there’s still a lot you can learn about monetization from it.

Let’s dive in…

Just what is Pokemon GO?
If you’re like 90% of the world, you probably won’t feel a need to read this section … due to the fact that you’ve been building up practical experience for the last two weeks! It is worth, however, just taking a few moments to dig deeper into some of the specifics of the gameplay, whether you’re a hardcore fan or not.

The other main in-game locations are Pokestops. These are the places that you can use to get free items. You can pick up Pokeballs, medicines, eggs and snacks for your Pokemon.

On a basic level, PokemonGO involves moving around in the real world using an in-game map. You’re forewarn to the presence of nearby Pokemon when you reach close enough, which you can see through your phone’s camera viewer. By throwing a Pokeball you can then attempt to catch any Pokemon . If fruitful, it will be added to your Pokedex, a catalogue of all the Pokemon in your collection.

Pokemon Gyms are semi-permanent area where you can train and fight with all the Pokemon that you’ve captured. To win Pokecoins, the in-game currency one can clash with other players, which can be recovered for useful items in the Pokestore.

A quick look at the stats

Wes have statistics of all kinds so let’s have a quick look at some of the main facts and figures that highlight the game’s success. You can see an exotic comparative breakdown of Pokemon GO’s standing on AppInstitute’s website. There are some of the key stats available that will give you an idea of what the current picture looks like:

Nintendo’s value rose by $23 billion in the first week after Pokemon Go’s initial release. This was the biggest jump for the company since 1980. After Nintendo disclosed that it only owned a small share in partner company Niantic, the share price decline, but it still remains at an all-time high.

US downloads peaked on the day of its release (July 7th) with the number at 6 million. 14^th July was the leading day in terms of usage, with over 25 million people clocking in. That’s equivalent to the entire population of Mozambique!

After discovering that it was located on a Pokestop, the managers of one cafe (Maxwell’s Bar and Grill in Covent Garden, London) saw an increase in sales of 26%. The management has also been making use of “lures” (more on those in a moment) to draw more customers in. One New York cafe has even reported an increase in sales of 75%.

● Nick Johnson was the first person to hook all Pokemon with at least one confirmed sighting in North America. He’s now off an international trip to fill his Pokedex with non-native specimens.
● As of July 11th, Pokemon GO was summing around $1.6 million in daily revenue from the iOS store alone.

In-app purchases
Pokemon GO is applying a two-angled business model to achieve revenue, capitalizing on both a huge user base and businesses that can take advantage of drifting players. We’ll look at the business side of things in a stage. The player-side of Niantic Lab’s monetization model is somewhat traditional in its approach. Players are able to speed up and enhance gameplay by making in-app purchases through the Pokemon GO store.

What’s interesting and unique is how in-app purchases are bound in with the gameplay and the effort-reward cycle. Players are given a reasonable amount of starter items, in addition to storage, pokeballs, eggs and so on. The key vision here is that to progress with the game at later stages, when investment is already high, players need to buy extra storage or “bag space”. These are low-cost assets that ensure all “serious” players, even if they’re not eager to buy unnecessary items, are monetized in some way.

The second point worth specifying is that Pokemon GO isn’t shy about giving out lots of freebies. In many ways the monetization model is a gentle one. Along with a host of other collectibles you can pick up Pokeballs from Pokestops and also acquire a range of free items whenever there is level up. The quality of the items boosts as you headway through higher levels, so there’s a strong incentive to keep playing (thus increasing investment) to access these rare items.

Pokeballs— The main tool that are used to catch Pokemon are Pokeballs. Players are given fifty Pokeballs at the start of the game and are then able to acquire more either by interacting with Pokestops, levelling up or buying them in batches of 20, 100 or 200 from the Pokestore.
Incense– Incense is used to attract more Pokemon to your current location. It will either draw Pokemon to you if you’re stationary or increase the rate at which you come across them in the wild. Again, a new player receives a certain amount of incense at the beginning of the game. They can be acquired from the Pokestore in batches of 1, 8 or 25.
Egg incubator– Egg incubators are used to hatch Pokemon eggs that can be found in the wild. When an egg is kept in an incubator, a player has to travel a certain distance before it hatches. Whilst the player has a permanent egg incubator that is given at the beginning of the game (it allows for one egg), the incubators that can be bought from the store “break” after three uses. This deviation on a permanent item is a great way of adding an extra layer of monetization.

Lucky eggs– To double experience gain for a period of thirty minutes Lucky eggs are consumed. They can be bought in batches of 1, 8 and 25.
Bag upgrade– Initially your bag can hold 350 items (for free). If you want to be able to store more then you need to upgrade.
Pokemon storage—At the beginning your Pokemon storage can hold up to 250 different Pokemon. Each storage upgrade allows for an extra 50.

The actual list of items available through the “Pokestore” is also defined. This is interesting in the sense that there’s little chance that players will be overwhelmed with the range and number of items on offer.

Targeting businesses with lures
The way that Pokemon Go is focusing businesses is very clever. To attract Pokemon to them players can personally use “incense” along with them, there’s also the option to purchase a “lure module” available in Pokestore. Incense which only brings out more Pokemon for the player especially, lure modules can be attached to a particular Pokestop and will attract Pokemon for all the players that are interacting with it. That particular Pokestop is publicized to all nearby players.
You can see from the map below that a Pokestop on which a lure module has been used is surrounded by pink “glitter”.
The cause this works so well for businesses is because certain cafes and stores are also Pokestops. By purchasing lure modules, the managers and owners of these stores can attract a stream of new people. As you can see from the stats cited above, doing so can often lead to a vast growth in sales!
The key outcome here isn’t to offer a real-world location-specific element to your game. Rather it’s to determine if there are any ways of including elements in your game that can include businesses.   Might you be able to set up routine gaming events in well-chosen locations If you have a large user-base in a particular city.

A quick word about Pokemon plus
Even though it’s still early days, Niantic has also disclosed a foray into physical products. Their wearable Pokemon Plus “badge” will allow players to be alerted to nearby Pokemon without having the app open on their phone. Many apps have realised the profit of offering physical branded products.

Conclusion– What can you learn for your apps
Let’s wrap up with a few practical pointers. There’s a lot of argument about whether or not the monetization models underpinning PokemonGO are replicable. It’s an entirely exclusive game and relies on a type of augmented reality gameplay that few developers can resemble.

That said, I think there are a few key pointers that should be kept in mind:

Keep things simple– The Pokestore offerings are nothing if not simple, and the range of digital goods on offer is small.
Provide lots of freebies to increase investment– This is key to building up a relationship with users.
Have a “real word” component– T-shirts and branded toys all work well.
Notice the three-tiered structure of goods– It seems to work very well when having three price points.
So, there you have it, our look at PokemonGO’s monetization techniques.

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