Marketing to young audiences carries heightened responsibility, especially in immersive and interactive environments like Roblox. With most Roblox users under 18—and many under 13—brands must ensure their campaigns are not only engaging, but also ethical, compliant, and safe. Roblox provides a powerful platform, but it’s up to brands to use it responsibly.

In this blog, we’ll explore best practices for maintaining brand safety, adhering to legal requirements, and earning long-term trust in your Roblox marketing campaigns.

Details–

Roblox has robust community guidelines and moderation systems, but brands must go further to ensure compliance with local regulations, parental expectations, and platform policies.

Key considerations for ethical brand marketing on Roblox:

1. Adhere to Roblox’s Community Standards
   All branded content must align with Roblox’s Terms of Use and Community Guidelines. Violating these can lead to takedowns or account restrictions.
2. Respect COPPA and GDPR Regulations
   Campaigns targeting users under 13 must comply with the Children’s Online Privacy Protection Act (COPPA) and equivalents like GDPR-K in Europe. This includes limitations on data usage and behavioral targeting.
3. Transparent Disclosures
   Always disclose sponsorships, commercial intent, and brand affiliations. Avoid misleading users about whether content is branded or promotional.
4. Avoid High-Pressure or Manipulative Tactics
   Do not pressure players to spend Robux, use pay-to-win mechanics, or exploit artificial scarcity. Prioritize ethical monetization.
5. Age-Appropriate Themes and Content
   Use family-friendly visuals, language, and themes. Even if your brand targets older teens, remember Roblox’s core audience trends younger.
6. Inclusive Design
   Design experiences that are inclusive of different cultures, genders, and abilities. Representation builds community trust and engagement.
7. Moderation and Reporting Tools
   Implement reporting features and actively monitor user behavior. Partner with developers experienced in building safe, moderated environments.
8. Parental Controls and Communication
   Be transparent with parents. Use websites, press releases, and social posts to explain your Roblox campaign and its purpose.

Case Studies or Success Stories

1. e.l.f. Up! Financial Literacy Game
   Praised for its values-driven, educational approach, this experience avoided data collection and aggressive monetization while successfully engaging Gen Z.
2. Walmart Universe of Play
   Designed with parental trust in mind, Walmart’s Roblox hub featured transparent messaging, non-violent gameplay, and clear brand disclosures.
3. Gucci Town
   Stylish yet age-appropriate, Gucci Town prioritized storytelling and creativity over overt product selling.
4. Karlie Kloss x Klossette
   Klossette promoted inclusive values, ethical sponsorship, and community empowerment through its collaboration with young female UGC creators.

Key Takeaways

• Compliance with laws like COPPA and GDPR is mandatory for campaigns targeting minors.
• Ethical experiences build long-term trust and reduce PR risk.
• Transparency, inclusivity, and moderation are non-negotiables.
• Partner with studios and creators that understand Roblox’s policies and cultural nuances.

Conclusion

Brand safety in Roblox isn’t just about avoiding backlash—it’s about building campaigns that reflect values.Brands that lead with integrity, transparency, and care will stand out as trusted pioneers in immersive marketing.

Call to Action

Before launching your next Roblox campaign, conduct a thorough audit of your content for safety, transparency, and regulatory compliance. Collaborate with ethical developers and consult legal advisors as needed. In our final blog, we’ll help you plan a long-term Roblox strategy that evolves with your brand.

FAQ

Q1: Can we collect data on Roblox?
Only anonymized performance metrics are allowed. You cannot collect personal data from minors under any circumstance.

Q2: How do we ensure age-appropriate content?
Follow Roblox’s age ratings, use community-tested creators, and avoid violence, mature themes, or suggestive content.

Q3: Can we advertise directly to kids?
Promotions must be age-appropriate, clearly disclosed, and free of manipulative tactics. Parental transparency is essential.

Q4: Are there third-party review tools for compliance?
Yes. Platforms like CreatorExchange.io offer campaign audits, and legal firms can advise on platform compliance.

Q5: What happens if we violate Roblox policies?
Roblox can remove your experience, suspend your account, or ban monetization features. It can also result in regulatory scrutiny.

For more info- https://unanimoustech.com/

Roblox thrives on community creativity. Its ecosystem is built on user-generated content (UGC), where players become creators and influencers become experience builders. For brands, this means traditional top-down advertising won’t resonate—collaborative, creator-first partnerships are essential.

In this blog, we’ll explore how influencer marketing and UGC collaborations help brands establish trust, authenticity, and reach on Roblox.

Details

Influencers and UGC creators are at the heart of Roblox’s culture.Many have millions of followers and sell thousands of avatar items each month. Their reach, design fluency, and close audience connection make them ideal partners for brand campaigns.

Ways brands can collaborate with Roblox influencers and UGC creators:

1. Co-Designed UGC Items
   Partner with creators to design branded wearables—apparel, accessories, or animations. These items gain traction because they tap into established fan communities.
2. Influencer-Branded Game Features
   Let influencers appear as NPCs, voiceover guides, or challenge hosts in branded experiences. Their presence builds familiarity and trust.
3. Content Creator Launch Events
   Host game launch parties, item drops, or limited-time quests promoted by influencers through Twitch, YouTube, or TikTok.
4. In-World Creator Spaces
   Dedicate areas inside branded experiences where creators can showcase their items, Feature creator-dedicated spaces in your branded world for showcasing items, hosting mini-missions, or holding digital meetups.
5. Social Campaign Integration
   UGC creators help amplify campaigns on social channels with cross-platform storytelling—shorts, vlogs, avatar styling, or behind-the-scenes content.
6. Feedback-Driven Iteration
   Work with UGC talent to refine branded assets based on real community feedback. This creates a sense of co-creation and shared ownership.

Case Studies or Success Stories

1. Tommy Hilfiger x Roblox Creators
   Tommy Hilfiger launched a line of digital apparel in collaboration with top UGC designers. The strategy earned praise for authenticity and gave fans access to exclusive avatar styles.
2. Karlie Kloss x Klossette Collective
   Model Karlie Kloss teamed with female UGC creators to launch Klossette, a fashion-first Roblox space focused on self-expression and social empowerment.
3. eBay’s Creator Capsule Drops
   eBay launched exclusive avatar gear designed by well-known UGC artists to connect with sneaker and resale culture fans on Roblox.
4. Forever 21 x Influencer Style Collabs
   In their Shop City experience, Forever 21 invited Roblox influencers to design their own collections and promoted them through live social broadcasts and in-game contests.
5. NFL’s Super Bowl Concert with Influencers
   The NFL’s metaverse concert included Roblox music influencers who promoted the event through avatar dance contests and livestreams.

Key Takeaways

• Roblox UGC creators are trusted tastemakers with strong fan communities.
• Influencer marketing in Roblox centers on collaboration and community, not promotion.
• Co-creation results in better design, stronger engagement, and cultural alignment.
• Launches supported by UGC voices perform better than brand-only rollouts.
• Long-term creator partnerships build sustainable brand presence.

Conclusion

To succeed on Roblox, brands must engage the creator economy. By empowering UGC designers and influencers, brands can produce culturally fluent campaigns that resonate with digital-native audiences. This creator-first approach is not just smart marketing—it’s table stakes for Roblox success.

Call to Action

Ready to partner with the creators shaping the future of fashion, gaming, and digital culture? Start by identifying top UGC creators aligned with your brand values and develop a collaboration roadmap. In our next blog, we’ll explore how to ensure brand safety, compliance, and ethical practices when marketing to young users on Roblox.

FAQ

Q1: How do I find Roblox UGC creators to partner with?
Explore the Roblox UGC Marketplace, browse top-selling items, or use tools like CreatorExchange.io for creator performance data.

Q2: What is the typical budget for influencer collaborations?
Budgets range from a few hundred dollars for micro-creators to five-figure partnerships for top-tier influencers.

Q3: Do I need to give creative freedom to influencers?
Yes—giving creators creative freedom ensures authentic engagement with their audience.

Q4: Can creators help promote outside of Roblox?
Absolutely. Many creators are active on TikTok, YouTube, and Twitch, amplifying campaign reach.

Q5: How do I track success?
Use tools like CreatorExchange.io to monitor item sales, session metrics, and content engagement tied to creator campaigns.

Roblox is no longer just a platform for kids’ games—it has evolved into a full-fledged marketing channel where brands can run measurable, full-funnel campaigns. From awareness and engagement to conversion and loyalty, Roblox enables retail, consumer packaged goods (CPG), and entertainment brands to reach users in powerful new ways.

In this blog, we’ll explore how these industries are leveraging Roblox to deliver full-funnel strategies, combining immersive storytelling with product discovery and conversion.

Details

In a traditional digital funnel, users move from awareness to interest, then desire, and finally action. On Roblox, the funnel collapses into a single space where users discover, explore, try, engage, and purchase—all in one persistent branded world.

How retail, CPG, and entertainment brands use Roblox across the funnel:

1. Top of Funnel: Awareness and Discovery
   Branded experiences, game sponsorships, influencer campaigns, and avatar items raise brand visibility among hard-to-reach Gen Z and Alpha consumers.
2. Middle of Funnel: Engagement and Education
   Mini-games, interactive quests, videos, trivia, and narrative-driven missions help users learn about a brand and its products while having fun.
3. Bottom of Funnel: Conversion and Purchase
   Shopify-integrated commerce APIs enable real-world purchases, while UGC unlocks spark interest in exclusive items. Some campaigns also use Roblox promo codes tied to retail packaging.
4. Post-Funnel: Loyalty and Retention
   Reward systems, digital collectibles, and community-driven events encourage repeat visits and deepen brand loyalty.

Case Studies or Success Stories

1. Walmart’s Universe of Play
   Walmart built an immersive Roblox world tied to its holiday toy catalog. Users explored branded play zones, collected toys, and earned rewards. The virtual world supported discovery and tied into real-world toy sales.
2. e.l.f. Up! Financial Literacy Game
   A creative CPG campaign that taught financial literacy while subtly promoting e.l.f.’s beauty products. The educational content reinforced brand values and kept users engaged.
3. SpongeBob SquarePants Obby
   Paramount used this game to promote new SpongeBob content. Promo codes in physical toys unlocked exclusive digital content—merging media, retail, and gaming into a seamless experience.
4. Netflix Stranger Things Experience
   Netflix launched a virtual Hawkins world that let users explore locations, uncover secrets, and unlock content, building hype around a new season launch.
5. Fenty Beauty
   Blending retail and entertainment, Fenty’s Roblox experience allowed product exploration, avatar styling, and in-world checkout.

Key Takeaways

• Roblox supports the entire marketing funnel in one platform.
• Immersive storytelling increases time spent and brand recall.
• In-game promotions and UGC content drive product discovery and engagement.
• Real-world commerce tools allow direct-to-consumer action.
• Loyalty systems and digital collectibles keep users returning.

Conclusion

Retail, CPG, and entertainment brands are redefining engagement through Roblox. By consolidating awareness, education, and purchase into a single interactive environment, brands not only increase ROI—they build long-term relationships. Roblox isn’t just a playground; it’s a strategic marketing universe.

Call to Action

If you’re a retail, CPG, or entertainment brand, it’s time to rethink your funnel. Bring your next campaign to life inside Roblox and create a fully immersive path from discovery to purchase. Now is the time to experiment, innovate, and engage a digitally-native generation where they already spend time. In the next blog, we’ll break down how brands can work with influencers and UGC creators on Roblox.

FAQ

Q1: How does Roblox compare to traditional ad campaigns?
Roblox offers higher engagement, deeper storytelling, and often stronger recall metrics compared to display or social ads.

Q2: Do I need to sell something for a Roblox campaign to work?
No. Many campaigns are designed around awareness, education, or fandom building.

Q3: How do I connect retail products to Roblox?
Through promo codes, redeemable in-game items, or packaging tie-ins. Shopify integration also supports direct-to-consumer product sales.

Q4: Are there ROI measurement tools available?
Yes. Tools like CreatorExchange.io and Roblox’s native analytics offer detailed funnel tracking and performance insights.

Q5: Can multiple brands collaborate in one experience?
Yes. Roblox supports multi-brand hubs, ideal for cross-promotions or seasonal campaigns.

This blog explores how to use Roblox-native tools and platforms like CreatorExchange.io to measure success and improve branded experiences.

Making Sense of the Data: How to Measure Success on Roblox

Roblox offers multiple touchpoints for understanding player behavior, but raw metrics can be difficult to contextualize without the right strategy. Brands need to identify which KPIs matter and how to use analytics to drive iterative improvement.

Key performance areas to track:

1. User Acquisition Metrics
   Monitor how users discover your experience—via Roblox search, homepage placement, influencer promotion, or direct traffic.
2. Engagement Metrics
   Track average session length, total visit duration, repeat visits, and concurrent users. These indicate stickiness and replay value.
3. Conversion Metrics
   Measure how many users complete desired actions like purchasing real items, equipping branded UGC, or completing in-game quests.
4. User Retention and Return Rate
   Are players coming back? Retention curves reveal if your experience has long-term appeal.
5. Drop-off Points
   Where are users leaving the experience? Identifying these zones helps reduce friction and improve flow.
6. Commerce Funnel
   For experiences with real-world checkout, track impressions-to-clicks-to-purchases inside Roblox’s commerce API (powered by Shopify).
7. Avatar Engagement
   See how many players equip your branded digital items, which can indicate brand affinity and visibility.
8. Event Tracking and A/B Testing
   Use events to test new features, missions, or promotional content. Compare results across variants to refine UX.

Data-Driven Success: How Top Brands Use Roblox Analytics

1. Twin Atlas Merchandise Campaigns
   Using CreatorExchange.io, Twin Atlas tracked in-game store performance and saw that over 90% of merchandise sales came from within Roblox. The ability to isolate top-performing items and test promo timing led to improved monetization.
2. e.l.f. Up!
   Analytics revealed that financial mini-games had a higher retention rate than passive zones. e.l.f. used this data to reallocate design focus toward interactive learning.
3. Gucci Town
   By monitoring daily player counts and avatar item usage, Gucci refined their item drop schedule to align with high-traffic periods, boosting visibility.
4. Nike’s NIKELAND
   The sportswear brand used event tracking to see which mini-games had the best completion rate and updated game loops accordingly. Real-time metrics helped them launch timed sneaker drops with maximum traffic.

Key Takeaways

• Define your KPIs before launching your Roblox experience.
• Engagement and retention are leading indicators of long-term success.
• Tools like CreatorExchange.io make Roblox data accessible and actionable.
• A/B testing allows for data-driven creative iteration.
• Real-world commerce performance is fully trackable within Roblox’s API.

Conclusion

You can’t improve what you don’t measure. Analytics transform branded Roblox experiences from creative campaigns into data-backed marketing engines. With platforms like CreatorExchange.io and Roblox’s native tools, brands can monitor every click, interaction, and conversion to refine strategy and justify investment.

Call to Action

Before or after launching your Roblox activation, set up analytics tracking to monitor performance. Collaborate with a development partner who understands both creative execution and data measurement. In our next blog, we’ll showcase standout case studies from fashion, beauty, retail, and entertainment brands that are winning in the Roblox space.

FAQs

Q1. What’s the best analytics tool for Roblox brand campaigns?
A1. CreatorExchange.io is a leading option, offering dashboards tailored for branded experiences.

Q2. Can Roblox track individual user actions?
A2. Yes, developers can implement event logging for actions like quest completions, item purchases, and session length, while respecting privacy.

Q3. How can I measure ROI from real-world product sales?
A3. If using commerce APIs, Shopify metrics can be tracked through CreatorExchange.io or internal Shopify dashboards.

Q4. Is the analytics setup done by the brand or developer?
A4. Usually by your Roblox development partner. Make sure to include analytics setup in your project scope.

Q5. Can I monitor campaigns in real time?
A5. Yes. Many tools offer real-time dashboards to track concurrent users, drop-off points, and conversions.

That’s where storytelling and gamification come in. When used together, they transform branded content into meaningful, memorable experiences that drive loyalty, encourage social sharing, and even create real-world impact.

In this blog, we’ll show you how to bring storytelling and game mechanics into your branded Roblox experience –along with real examples and practical strategies to help you do it right.

Bringing Your Roblox Experience to Life with Storytelling and Gamification

Storytelling and gamification are the heart of successful Roblox experiences. While gamification gives players clear goals, progress, and rewards, storytelling adds emotional depth and immersion. When combined, they create memorable, engaging worlds that players want to return to –and that naturally reflect your brand’s values.

Here are key strategies to make it happen:

1. Narrative Framework
   Even a simple storyline can make a big difference. Introduce a character, conflict, or mission that ties into your brand –like a sustainability quest, a fashion-themed journey, or a product-inspired treasure hunt.
2. Progression Systems
   Encourage repeat visits by offering levels, badges, skill upgrades, or ranks. Let players track their growth and work toward mastery.
3. Quests and Challenges
   Give users structured tasks with purpose. Daily or weekly missions help boost retention and encourage social sharing.
4. Collectibles and Achievements
   Offer branded virtual items, tokens, or exclusive content to create a sense of reward and in-game status.
5. Social Play and Collaboration
   Let users work together, compete, or co-create. Multiplayer features build community and drive engagement.
6. Mini-Games Within Larger Worlds
   Smaller, built-in games keep the experience fresh and dynamic, breaking up repetitive play.
7. Environmental Storytelling
   Use visual cues, interactive NPCs, and world design to passively tell your story as users explore.

Brand Success Stories on Roblox

1. NARS Color Quest
   NARS launched a quest-based game where users completed color-themed challenges to unlock virtual makeup items. The experience blended product education with fun, interactive gameplay, making it both engaging and brand-relevant.
2. Alo Yoga Sanctuary
   Alo Yoga created a wellness-themed virtual space featuring gamified meditation, cold plunge challenges, and running races. Framed by a calming narrative of mind-body restoration, it offered users a peaceful yet interactive journey aligned with the brand’s values.
3. Paramount – SpongeBob’s Obby Experience
   Set in the beloved world of Bikini Bottom, users tackled obstacle courses and unlocked branded digital items. With light storytelling and fun missions, the experience resonated especially well with younger players, boosting brand recall.
4. Tommy Play
   Tommy Hilfiger introduced a music-driven world where users danced to unlock outfits and took part in rhythm-based mini-games. Built in collaboration with Roblox UGC creators, the narrative deepened community involvement and strengthened brand connection.

Key Takeaways

• A well-crafted story helps make your experience more immersive and emotionally engaging, while also improving how well users remember your brand.
• Gamification encourages players to return, stay longer, and feel more satisfied—building loyalty over time.
• Custom collectibles and progression systems give users strong reasons to keep coming back and interacting with your brand.
• Your storytelling should reflect your brand’s values, but also feel fun, authentic, and suitable for the Roblox platform.

Conclusion

A great brand experience on Roblox isn’t just about eye-catching visuals –it’s about purpose, engagement, and momentum. When you give users something to care about and a meaningful way to participate, you don’t just grab their attention –you build a lasting connection.

Whether you’re launching a fashion collection, hosting a wellness event, or introducing users to new products, storytelling and gamification are the creative tools that turn your experience into something memorable and impactful.

Take the Next Step – Ready to go beyond basic branding on Roblox? Start with a story. Define your brand’s purpose within the platform, and bring it to life through engaging, reward-driven gameplay.

In our next blog, we’ll explore how to bridge the gap between virtual experiences and real-world purchases using integrated commerce tools.

FAQs

Q1. Do all Roblox brand experiences need a storyline?
A1. No, but a narrative—even a simple one—boosts immersion and user memory.

Q2. How complex should the game mechanics be?
A2. Keep it accessible. Complex mechanics can overwhelm younger players. Focus on clear objectives and enjoyable loops.

Q3. Can we gamify educational content?
A3.Yes. Brands like e.l.f. have proven that financial literacy, wellness, and even STEM education can be gamified effectively.

Q4. What tools help design these systems?
A4. Experienced Roblox developers use Lua scripting, built-in Studio features, and analytics tools like CreatorExchange.io to prototype and refine storytelling systems.

Roblox as a Marketing and Engagement Platform

Roblox allows users to create, share, and play immersive 3D experiences. It functions as a social network, entertainment platform, and game engine combined. As of the fourth quarter of 2024, Roblox recorded over 18.7 billion hours of user engagement. Average session durations range from 20 minutes to 2.5 hours, significantly surpassing platforms like TikTok or Instagram in terms of engagement depth.

More than half of Roblox users are under the age of 16, with the remainder largely falling within the Gen Z demographic. This makes Roblox a uniquely powerful channel for brands seeking to connect with digital natives in authentic and engaging ways.

Recent research presented at the 2025 Roblox NewFronts event shows that branded experiences on the platform lead to a 211% increase in unaided brand recall, generate 100 times more visual attention than social media ads, and produce 35 times higher engagement than streaming ads.

With the introduction of commerce APIs in partnership with Shopify, Roblox now supports in-game shopping for physical products. This phygital (physical + digital) experience bridges product discovery and purchase in a seamless, interactive environment. Additionally, brands can leverage advanced analytics through platforms like CreatorExchange.io, which enables tracking of key metrics such as visit duration and conversion rates.

Case Studies and Success Stories

1. Gucci Town-  Gucci created a virtual plaza on Roblox called Gucci Town, where users could try on digital clothing, explore art installations, and collect in-game tokens. Notably, a digital version of a Gucci handbag once resold for more than its real-world counterpart, underscoring the growing perceived value of digital fashion.
2. Fenty Beauty –  Fenty Beauty launched a virtual experience that allowed users to try on makeup looks and purchase real products directly through Shopify’s in-game commerce API. The brand reported strong engagement and promising early sales figures.
3. Chipotle – Chipotle’s Boorito Maze and Burrito Builder experiences on Roblox attracted over 8 million visits. One campaign recorded 1.1 million plays in a single day and reached 27,000 concurrent users. The brand also used promo codes that converted into real-world burrito giveaways, effectively bridging the virtual and physical brand experience.
4. e.l.f. Beauty – e.l.f. Beauty launched a gamified financial literacy experience on Roblox, which received over 22 million visits. The initiative educated users on budgeting, saving, and spending through an interactive and engaging gameplay format.
5. Twin Atlas Studio – Twin Atlas enabled direct-to-avatar commerce through virtual storefronts, allowing users to purchase both digital and physical merchandise. Reports indicate that over 90% of sales occurred within the Roblox platform, with more than half coming from repeat customers.

Key Takeaways

• Roblox offers high engagement and retention, making it an ideal platform for reaching Gen Z and Gen Alpha audiences.
• Interactive brand experiences on Roblox drive significantly higher recall and attention compared to traditional advertising methods.
• The platform enables phygital commerce, allowing users to purchase real-world products directly within virtual environments.
• Advanced analytics tools like CreatorExchange.io give brands access to detailed, enterprise-level insights for measuring campaign performance.
  
• Ethical advertising and user safety are critical, especially given the platform’s predominantly young user base.

Conclusion

Roblox has evolved from a basic gaming platform into a dynamic ecosystem that blends social interaction, commerce, and creativity. It gives brands a unique opportunity to connect with digital-native audiences in the environments where they are most active and engaged. By creating immersive and interactive experiences, brands can go beyond traditional advertising to build genuine connections –driving both customer loyalty and measurable results.

Next Steps for Brands

If you’re a brand or enterprise looking to tap into the Roblox ecosystem, now is the perfect time to get started. Team up with an experienced Roblox development studio, craft a thoughtful strategy, and start building meaningful digital experiences that can grow with your audience.

FAQs

Q1. Is Roblox only for kids?
A1. No. While over 50% of users are under 16, the rest are largely Gen Z and even Millennials. Roblox has a growing base of older users, especially in educational and lifestyle verticals.

Q2. How much does a branded Roblox experience cost?
A2. Costs vary depending on scope, design complexity, and feature integration. Basic brand activations may start around a few thousand dollars, while high-end, persistent worlds can reach into six-figure budgets.

Q3. Can we sell real products in Roblox?
A3. Yes. With the commerce API (powered by Shopify), brands can offer real-world products directly within Roblox experiences.

Q4. Is it safe for brands to market to minors on Roblox?
A4. Yes, if done responsibly. Roblox provides brand-safe tools and compliance frameworks, including moderation and content rating systems. Transparency and ethical messaging are critical.

Q5. How do I measure success?
A5. You can use analytics platforms like CreatorExchange.io to track KPIs such as session duration, user retention, item purchases, and more.

What is Pokémon GO

Pokémon GO is an operation bridging in-game objects with the real-world objects in a way that the former is only available in certain physical locations, for e.g. in the park or near the river. Apart from it, newest Pokémon game processes an image grab by the smartphone camera and overlays it with additional elements to create a so-called augmented reality.

On the less capable devices augmented reality mode is not available and users simply see a 3D game universe which is however connected with locations from the real world:

Pokémon GO rules are elementary as follows:

1. Firstly, install an app, register and can use it when your device’s screen is on.
2. The main form of communication is collecting Pokémon by throwing Poke Balls at them (usually can’t catch them on the first try).
3. Since they aren’t staying in one place and create in various locations, users have to passionately move around the area or even the whole city to catch Pokémon.
4. Players also require to renew their Poké Ball supplies on Poké Stops and can fight other Pokémon trainers in locations called gyms.
5. The distance you have walked and the number of Pokémon caught effect your level in the game.

And now let’s figure out how to make a Pokémon game.

Pokémon GO like app development

The essentials we need to create a Pokémon game are:

• Game design,
• Game engine,
• App prototype,
• Map service and geolocation tools,
• Concept for assorting objects on the map and game balance,
• Means to merge with device sensors,
• Server for executing interaction between users and storing their game data,
• Event alerts,
• In-game purchases,
• Game graphics and sounds

You should also consider the following factors that strengthen to Pokémon GO success:

• Eminent Pokémon brand that already had a number of fans with Pokémon apps being only one origin of its popularity.
• Encounter with augmented reality games development (Ingress). To make a game like Pokémon require a lot of resources since data gathered by Ingress belongs to Niantic.
• Precise timing for launch — summer in Northern Hemisphere when most people spend a fair amount of time outside.
• The game needs a lot of united attention which makes it a habit-forming product. You need to take it into consideration if you want to create Pokémon GO like app.
• A great ability for viral growth: if you see a Pokémon, you’ve got to grab it right there and since people see others playing, they want to try it themselves.

And now let’s examine what require to build Android or iPhone games like Pokémon GO

1. Game design

Prior start working on Pokémon like apps for Android or iOS, we need a concept and a design document (specifications). Game designer is generally the one who prepares them and further promote all development stages and gives the right tasks to developers, designers, illustrators, sound people, etc. Impressive game design is essential for your project, so it costs accordingly.

2. Game engine

Game engine is a major software for bringing together all the assets used in the game (code, graphics, sounds) and executing them. Only very simple games do not require game engine but games similar to Pokémon GO don’t belong to this category. Infact game engine makes game creation for Android and iOS or any other mobile platforms much smooth. For Pokémon GO developers used Unity game engine.

3. App prototype

App prototype of the Pokémon GO alternative shows how app will look like and includes all of the screens used in it. Yet it’s not an app, it only shows about operation, menus and other elements that will be available to users when the app similar to Pokémon GO is completed. InVision, Proto.io, Pixate or Flinto are the special tools that helps in prototyping.

4. Map service and geolocation tools

Since before becoming an independent company Niantic was an inner Google startup, it is possibly using Google Maps and location data under some exclusive terms and conditions which are not feasible to anyone else. That’s why designing a Pokémon clone is not a smooth task. In general, to create apps like Pokémon GO we will need to do the following:

1. Attach Google API to the project, pay for a license (price depends on the data volume and number of requests per day). We can also consider Open Street Maps which are free but they do not provide location photos.
2. Note down functions for working with GPS on devices (geolocation). We require them for recognizing device location and displaying the right objects to users.

5. Logic for allocating objects on the map and game balance

We have to aim for a natural feel to create popular app like Pokémon GO. And to accomplish it we need the objects to be distributed on the map in an organic and naturally looking way. We have to identify:

• How frequent new Pokémon will appear on the map.
• Locations which are more pleasant for a certain Pokémon type and how their number switch in various hours of the day.
• how the fame of a certain location affects the type and number of Pokémon one can expect to meet there.

Game balance is vital for a successful Pokémon GO alternative. If the game is well-balanced, beginner don’t feel it too complicated to play while professional players get enough challenges for it to stay fun and playable. After game balance is executed, it is tested and adjusted accordingly.

6. Means to interact with device sensors

In order to resolve device position in space and the speed at which the person is moving (to know whether person is using a car or going on foot while using Pokémon like app) we require data from the sensors built into the smartphone:

• Gyroscope figure out device orientation in space.
• Accelerometer analyze acceleration speed of a smartphone.
• GPS determine user’s position according to the global positioning network.

we have firmly worked with data captured by these sensors and can use our experience in Pokémon like apps development.

7. Server for enabling interaction between users and storing their game data

Since players refer to same game world, are using the alike map and have to follow the alike basic rules, this world needs to be generated somewhere, constantly progress and interact with them. All this occur on the server which all the copies of the app identical to Pokémon GO installed on players’ devices use to interface with each other.

The server is also necessary for users to be able to transfer their game data to a new device in case they have purchased a new one. Without a server for storing game data we won’t be able to create a strong and stable game backend for iOS and Android game like Pokémon, so it’s a vital part of the overall game development.

We should also consider that servers and databases should be ready for high loads so that players won’t be forced to wait:

8. Event notifications

Realtime occurrence allow users to be instantly notified about what is happening within the game. Since Pokémon GO is played with a screen turned on, players see message and tips like these at once:

Realtime act are implemented with Socket connection that allows to interchange data with the player directly and in a duplex mode when he or she is online. When the user is offline, server can send push-messages via third-party services which players get with a small delay.

9. In-game purchases

There’re certain monetization models for mobile startups out there and Pokémon GO is using a model with in-app purchases. Users can buy objects like Poké Balls, Lure Modules, Egg Incubators, etc. Both cheaper (20 Poké Balls for 100 coins) and more expensive listings (6 lures for 680 coins) are there. It is an eminent aspect since it helps newcomers to easily make their first in-app purchase and inspire experienced players to purchase items in amount to save coins.

It is better to execute purchases for each platform via its native service since those services look more reliable to users. For eg., if we are developing an Android app, the obvious choice would be Google Play In-app invoice. By using this service, you will be able to freely fill the app with purchasable items from the developer console without updating the app too often.

10. Game graphics and sounds

Players want latest games to look seamlessly in terms of graphics. Since Pokémon GO uses 3D design of Pokémon, a compelling part of game’s cost will be spent on their creation. It would also be better if 3D modelling is done by the side of the Pokémon GO progress process so that all parts of the app will be import together in a timely manner. Indeed, there’s Unity Asset Store where we can buy pre-made models but they won’t help to create something exclusive like Pokémon GO.

If we have budget, we can offer some options as for sounds, Audio Jungle, Music Loops or The Music Case.

Pokémon GO like app development costs

Now as you are aware with the game development process, let’s take a look at Pokémon GO like video game pricing:

• Client application and game design — $15-25K
• UI/UX — $2-3K
• Back End — $5K (MERN stack)
• Server expenses — (VPS,AWS or any cloud service which could be scaled as user base grows)
• QA and testing — (included in our development service )
• Game models with animation — $5K (2 base character & upto 10 creatures or 3D game objects)
• Sounds — (varies based on selection of effects and theme)

So total Pokémon GO like app development cost is about $25-45K. Indeed, it’s an approximate cost and actual mobile app development costs will differ based on the prescribed features.

We are working on untitled project which will soon be released for govt. of rajasthan developed using unity3d game engine and initially launched for iOS & android users.
The game will be free & will also be released for web.
Check out the gameplay  video on youtube.

Two of the games which are based on two desert species  :-

Camel

Godawan Great Indian bustard.

Are under development at our game  studio.

The Great Indian Bustard or Indian bustard is a bustard found on the Indian subcontinent. A large bird with a horizontal body and long bare legs, giving it an ostrich like appearance, this bird is among the heaviest of the flying birds. This bird is an endangered species and govt is trying best to make sure they survive and nourish in Rajasthan.

Flappy Godawan

Flappy Godawan is a 2.5D side scrolling game with tap to move & platform style game play. This game features a 3D musket of Godawan bird and developed using unity3d game engine

Camel Racing

Every year different desert festivals take place in Rajasthan state and camel race is one of its key feature. Camel is one of the official animal of Rajasthan.
This game will soon  be live on app store & play store, this game is developed using unity3d game engine.