Since the mobile app ecosystem has developed, the number of app analytics tools have flame-up. These tools help app developers and marketers understand their users, improve the user experience, inform the product roadmap, and improve revenue. These app analytics tools occupy a compelling and rapidly growing space within the large marketing technology universe, thanks to…
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Mobile gaming is a big business. From elementary school children to grandparents, college kids to young professionals, it seems everyone has gotten in on the mobile trend. And we mean everyone: in 2013, over 1.2 billion people across the globe were playing games on their mobile devices, and that number is steadily rising. With mobile…
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If your app is any good your users will also recommend your app in their answers creating a word of mouth effect. The mobile app business is booming and brutal at the same time. According to the App Annie 2016 Retrospective on mobile apps, the number of worldwide downloads increased by 15% on a YoY…
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Startups need to get noticed. In a sea of content, getting ahead of the pack is not only a way to get your voice heard, but it’s also a way of differentiating yourself from the competition. It can be difficult knowing where to start. With businesses spending thousands of dollars on custom video, written content…
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To the extent that a player is drawn into the game and feels involved is proportional to the success and popularity of a video game. Most video games must tell a story and the level of manual dexterity required to play the game increases as the complexity of the storyline gets more involved. Video games…
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With a strong 1.3 billion populace, 2/3rd of which is below the age of 35 and the world’s largest youth population; India is poised to become one of the world’s leading markets in all aspects. While gaming is considered as one of the pillars of the internet economy, India hasn’t achieved its full potential owing…
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