News, articles, tips & tricks
Influencer Marketing & UGC Collaborations in Roblox
Introduction Roblox thrives on community creativity. Its ecosystem is built on user-generated content (UGC), where players become creators and influencers become experience builders. For brands, this means traditional top-down advertising won’t resonate—collaborative, creator-first partnerships are essential. In this blog, we’ll explore how influencer marketing and UGC collaborations help brands establish trust, authenticity, and reach on…
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Retail, CPG & Entertainment – Full-Funnel Brand Campaigns in Roblox
Introduction Roblox is no longer just a platform for kids’ games—it has evolved into a full-fledged marketing channel where brands can run measurable, full-funnel campaigns. From awareness and engagement to conversion and loyalty, Roblox enables retail, consumer packaged goods (CPG), and entertainment brands to reach users in powerful new ways. In this blog, we’ll explore…
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Fashion & Lifestyle in Roblox – Reinventing Self-Expression for Gen Z
Fashion is no longer confined to the physical world. For Gen Z and Gen Alpha, digital identities matter just as much—if not more—than what they wear offline. Roblox has become a vibrant hub for virtual fashion, where avatars serve as canvases for creativity, social status, and self-expression. In this blog, we explore how fashion and…
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Analytics and Measurement – Using CreatorExchange and Roblox Tools to Drive ROI
Creating a Roblox experience is only the first step. To truly understand its impact, brands must measure how users interact with their virtual worlds. In the age of performance-driven marketing, analytics aren’t optional—they’re essential. From tracking engagement to measuring conversions, analytics enable brands to optimize their Roblox presence and demonstrate ROI. This blog explores how…
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Phygital Commerce – Linking Virtual Play to Real-World Purchases in Roblox
The line between the digital and physical world is fading fast. As Gen Z and Gen Alpha embrace hybrid identities, brands are starting to tap into “phygital” commerce –where virtual experiences lead to real-world purchases. And Roblox is leading the way. With its new commerce capabilities, Roblox is becoming a powerful platform for brands to…
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Gamification and Storytelling: Building Immersive Worlds in Roblox
A great brand experience on Roblox is more than just a virtual showroom –it’s a living, interactive story. To keep users coming back and truly engaged, your Roblox world needs to offer purpose, progression, and a sense of play. That’s where storytelling and gamification come in. When used together, they transform branded content into meaningful,…
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